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e4m OOH Advertising Awards: Last date for entries is Feb 7

28-January-2011
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e4m OOH Advertising Awards: Last date for entries is Feb 7

Hectic preparations are on for the first ever exchange4media Out-of-Home Advertising Awards as the last date for receiving entries approaches on February 7, 2011. The e4m Out-of-Home Advertising Awards have been instituted to reward excellence in outdoor media. The first edition of the awards is slated to be held in Delhi in the third week of February 2011 and will recognise work done between October 2009 and September 2010.

The awards seek to raise the profile and standard of outdoor advertising in India and to reward strategic thinking, innovation, creativity and effectiveness in all media in this sector. They will also honour the outstanding contribution made by various individuals and organisations to the outdoor advertising industry.

In its inaugural year, the exchange4media Out-of-Home Advertising Awards will be given in 21 categories.

The distinguished Jury panel is led by Jury Chairman Sam Balsara, Chairman and Managing Director, Madison World. The jury members include Joy Chakraborthy, Chief Revenue Officer and COO - Niche Channels, ZEEL; Prathap Suthan, NCD, Cheil Communications; Anita Nayyar, CEO, Havas Media; Mukesh Gupta, Secretary, Delhi Outdoor Advertising Association; Ajay Gahlaut, ECD, O&M Delhi; Amit Tiwari, General Manager and Country Head, Media, Philips Electronics India Ltd; Ashish Bhasin, Chairman and CEO, South East Asia, Aegis Media; Benoy Roy Choudhary, Executive Director, HT Media Ltd; Gullu Sen, Executive Vice Chairman and Chief Creative Officer, Dentsu India; Keertan Adyanthaya, MD, National Geographic Network and Fox International Channels; Noomi Mehta, Chairman, Indian Outdoor Advertising Association; Shashank Srivastava, CGM, Marketing, Maruti Suzuki India; and Alok Bharadwaj , Senior VP, Canon India.

Industry looking forward to the Awards
Commenting on the Awards, M Kumar, GM, Jagran Engage, said, “Very few organisations are credible to organise such awards. For a portal, it’s a first of its kind awards. I feel these awards should be sustaining, we need to do something to participate in these awards. OOH is choc-a-block with campaigns and the companies will want to show their capabilities and the campaigns can reach so many people at the same.”

Anirban Ghosh, Business Director, MOMS Outdoor Media Solutions Pvt Ltd stressed that this kind of an initiative was very much required and immensely important for the outdoor industry. “Not only the award winning professionals who have worked hard to get recognised and appreciated, but at the same time it also encourages all youngsters to bring in that passion and willingness to do something different than the normal stuff,” he added.

Ghosh further said, “Today, outdoor advertising is very much a part of the media plan right from the initial stage of strategy formulation across all brands and people involved in this industry are worth getting recognised in more ways than one. I thank exchange4media for taking such an initiative and all the best to all the contestants.”

“It’s a very commendable thing that exchange4media is doing,” said Kaushik Chakravorty, Country Head, Enhance India. “As a very reputed and credible publication, when you give this award it brings credibility to the OOH industry. The OOH industry has evolved and so has the medium. Marketing communications has become dependent on OOH. The awards will be impartial as it is from a media company like ours. Today, it is taken as a very important media mix.”

Awards Categories:
A. Innovation in OOH:
Awards in this group to be awarded to Agency-Client or OOH Media Owner-Client combinations.
A01. Innovative Use of Existing Medium: Brands that have used the OOH medium in a unique manner or in a manner not seen before.
A02. Innovative Creation of a New Medium: Creation of a new OOH medium never used before.
A03. Best/ Innovative Brand Fit within Existing Media: Use of OOH as a medium by any brand in its plans, where the brand has been integrated with the medium in the most innovative manner.

B. Use of New media in an OOH Environment:
Awards in this group to be awarded to Agency-Client or OOH Media Owner-Client combinations.
B01. Most Innovative Use of Digital OOH Media: (For example, Digital Screens at Restaurants, Offices, Buses, Trains, Railway Stations, Airports, etc.) Brands that have used New Media/ Digital OOH medium in a unique manner or in a manner not seen before.
B02. Most Innovative Use of Indoor OOH Media in a Point-of-Purchase Environment: (For example, Malls, Shops, Auto Showrooms, Chemists, Petrol Pumps, etc.) Brands that have used New Media/ Digital OOH medium in retail or shopping environment in a unique manner or in a manner not seen before.
B03. Most Innovative Use of Moving Media: (For example, Trains, Metro Coaches, Buses, Taxies, Auto Rickshaws, Airplanes, Delivery Vans, etc.) Brands that have used New Media/ Digital OOH medium in a moving media in a unique manner or in a manner not seen before.

C. Strategic Planning and Effectiveness in OOH Media:
Awards in this group to be awarded to Agency-Client combinations.
C01. Best Outdoor Plan – Strategy
C02. Most Effective Outdoor Plan

D. Creative Awards:
Jury will look for most powerful creative ideas that grab consumer attention and deliver the desired message in an impactful and memorable manner. Awards in this group to be awarded to Agency-Client or OOH Media Owner-Client combinations.
D01. Telecom
D02. Banking, Financial Services & Insurance
D03. Entertainment & Media
D04. Automobiles
D05. FMCG
D06. Consumer Durables
D07. Public Service/Corporate Social Responsibility
D08. Others

E. Excellence Awards: To be chosen by the Jury based on the best work across categories.
E01. Outdoor Campaign of the Year
E02. OOH Campaign of the Year
E03. OOH Agency of the Year
E04. OOH Advertiser of the Year
E05. OOH Media Owner of the Year: This award recognises outstanding and innovative effort on the part of the outdoor owner to upgrade the image of the outdoor medium/ property/ site; improve impact and effectiveness and return to the advertiser and/or establish a new transparent system to enable advertisers and agencies to use the OOH medium with greater confidence.

F. Synergy:
Awards in this group to be awarded to agencies.
F01. Synergy Award: This award recognises outstanding effort on the part of an agency to take the core creative idea of the multi-media campaign and exploit the unique properties of the OOH medium to deliver the idea with creativity, thereby increasing the overall impact of the multi-media campaign through appropriate use of OOH media.

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