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Dineout targets masses with Great Indian Restaurant Festival OOH campaign

28-February-2018
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Dineout targets masses with Great Indian Restaurant Festival OOH campaign

Some moments are extremely special and they only have to be celebrated with that someone special at a special place. But what if that place's cost pinches your wallet? Would you then think of going to a more affordable option? Meanwhile, what if something magical happens and you can celebrate the very same special moment with your special someone at your favourite place? This is exactly what Dineout, India’s largest table reservation platform is doing as it is now back with the Great Indian Restaurant Festival. To celebrate their second edition of Great Indian Restaurant Festival and to accelerate the table booking by informing masses about this lucrative offer, the brand created an imposing 360-degree outdoor campaign. Designed and executed by times-ooh_1214.html">Times OOH, a 10-day duration campaign was unveiled using a rich media mix of OOH formats in 10 cities -- Delhi, Noida, Gurgaon, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, Pune, and Ahmedabad.




Taking an adequate mix of Traditional, Transit and Airport Media, the campaign was amplified through Innovation, Letter cut-outs, LED lights, to name a few, catching maximum attention of the passengers on road.
Ankit Mehrotra, CEO- Dine Out, said, “We tend to forget the medium that we are exposed to a maximum amount of time in a day, i.e., Outdoor, while moving in traffic on roads. OOH plays a key role in the communication. In this strategy, OOH served two purposes; first it reinforced our entire campaign because we chose strategic locations and, second, it provided great visibility."
“Every year big sale events happen whether it is online or offline but, there hasn’t been any initiative that celebrates restaurants or dining out. We have accepted dining out as part of people’s routine and considering Dine Out is a table booking platform, we ideated to come up with discount offers or sale for dining also," he added. 

Tags Dineout Times OOH

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OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

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