ï»ż

Top Story

Home >> Out-of-home >> Article

ARC Outdoor Media bags advertising rights of 431 BQS

08-January-2018
Font Size   16
 ARC Outdoor Media bags advertising rights of 431 BQS

Arc Outdoor media has recently bagged the advertising rights of 431 BUS Queue Shelters (BQS) in Delhi for 10 years. Spread over three zones, the BQS will cater to the OOH advertising areas of East, North and South Delhi.

The contract has been given by the Department of Transport, Government of National Capital Territory. The contract will cover the advertising rights and maintenance of these BQS.

Commenting on the acquisition, Rajeev Agarwal, CEO, Arc Outdoor media said, “This is a great and significant addition to our inventory of OOH media properties. We have won this contract for a period of 10 years. As we go forward with this project, we intend to bring in and implement the best practices prevalent globally in order to add value for all the stakeholders”.

Explaining further, “Outdoor as a medium has always been one of the most impactful and cost-effective ways to reach out to the target audience. It is also the only medium apart from digital that allows narrowcasting and specific audience targeting. Digital technology has added power to OOH as a medium, as more and more media owners are using digital technology to enhance the impact derived from various media formats”.

More importantly, the term “Outdoor” is redundant in today’s media scenario. With an ever-increasing number of people spending more and more time out of their homes for travel, work, leisure etc. OOH as a medium is rapidly enhancing its stature as a key component of every advertiser's media mix, added Rajeev.

The firm also acquired the media rights of Indore Airport in October, last year. As per the mandate, it is entitled to design, develop, operate and market the advertising opportunities at the airport for a period of 10 years.

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

right
left
MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES

He joined the company in 2016 as Head of India and South Asia at Discovery Network

From Head & Shoulders, Colgate and Vivel Soaps to Prega News and Airtel, Kareena has been the face of several brands

Warrier, Vice President Sales, India - Mirriad on content marketing and the key performance indicators for a content marketing campaign