Top Story


Home >> Out-of-home >> Article

ARC Outdoor Media bags advertising rights of 431 BQS

Font Size   16
 ARC Outdoor Media bags advertising rights of 431 BQS

Arc Outdoor media has recently bagged the advertising rights of 431 BUS Queue Shelters (BQS) in Delhi for 10 years. Spread over three zones, the BQS will cater to the OOH advertising areas of East, North and South Delhi.

The contract has been given by the Department of Transport, Government of National Capital Territory. The contract will cover the advertising rights and maintenance of these BQS.

Commenting on the acquisition, Rajeev Agarwal, CEO, Arc Outdoor media said, “This is a great and significant addition to our inventory of OOH media properties. We have won this contract for a period of 10 years. As we go forward with this project, we intend to bring in and implement the best practices prevalent globally in order to add value for all the stakeholders”.

Explaining further, “Outdoor as a medium has always been one of the most impactful and cost-effective ways to reach out to the target audience. It is also the only medium apart from digital that allows narrowcasting and specific audience targeting. Digital technology has added power to OOH as a medium, as more and more media owners are using digital technology to enhance the impact derived from various media formats”.

More importantly, the term “Outdoor” is redundant in today’s media scenario. With an ever-increasing number of people spending more and more time out of their homes for travel, work, leisure etc. OOH as a medium is rapidly enhancing its stature as a key component of every advertiser's media mix, added Rajeev.

The firm also acquired the media rights of Indore Airport in October, last year. As per the mandate, it is entitled to design, develop, operate and market the advertising opportunities at the airport for a period of 10 years.

Tags OOH Polycab Festival of Letters

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube