Vivo and TagTalk partner to wish couples Happy Valentines Day in real-time on DOOH

Its the first programmatic DOOH campaign at a national level, with location-based, day & time targeted content optimization and amplification

e4m by exchange4media Staff
Updated: Feb 18, 2019 2:20 PM

On Valentine's Day, Vivo Smartphone set a new benchmark by wishing thousands of couples a Happy Valentines Day' in realtime on TagTalk. As thousands of couples across the country celebrated this special day and broadcasted their photographs and boomerang videos on TagTalk at their favorite pubs and cafes across the country, Vivo Smartphone wished them in real-time on a personalized location-based Instagram enabled branded frame. The system auto-detected a couple photograph using AI and published a real-time message over the photograph shared.

Celebrating Valentine's Day, VIVO Smartphone also introduced a pre-launch campaign of its new handset Vivo V15 Pro on TagTalk which is all set to launch on 20th of February in India. Communication highlighted new handset features and a Valentines Day personalized creative.

Vivo Smartphone partnered with TagTalk as Exclusive Smartphone Partner. Vivo has been driving innovation in DOOH, last year for the very first time, user-generated content was integrated on DOOH in India. From location-based User Generated Content using Instagram, to integration of photographs shot on Vivo by leading Indian Photographers and Social Media Influencers, the campaign generated exceptional amount of engagement and traction online, amplifying brands social media assets by over 205%, With the OOH media landscape going through major digital transformation, convergence of offline and online worlds has been on the center stage, the campaign was the first such example where data and high online traction was achieved using Out of Home medium.

Its the first Programmatic DOOH Campaign at a national level, with location-based, day & time targeted content optimization and amplification. The real-time client dashboard not only optimizes ad content delivery but also enables real-time tracking campaign performance at the hyperlocal level.

Speaking about the association, Gautam Bhirani, Founder & CEO said, "Our network connects with a highly sociable audience that likes to socialize and at the same time spends over 3 hours a day on the internet making them the major driver of user-generated content. Connecting places they go to with things they do online, we integrated a built a content-driven modern network that truly connects with today's digitally driven millennia's and helps brands connect with them in the context in an intrusion free and a delightful way. We are delighted to have Vivo on board again and as our exclusive smartphone partner, they understand our ecosystem and the audience very well which gives us the freedom to innovate using our technology and set new benchmarks in evolving OOH media landscape. Valentine's Day integration was special and delightful, thousands of couples across the country were delighted with the real-time greeting popping over their selfies. Personalized communication using technology and experience will play key a role in breaking the visual clutter and we live in and DOOH will be the major driver that play a key role in building connections."

TagTalk is a Hyperlocal Modern Digital Out of Home Network, built on IoT (Internet of Things). Connected Realtime across leading F&B chains, TagTalk is an In-venue customer engagement platform that enables push of location-based POS real-time offers, personalized greetings, and user-driven live photographs and video broadcast using location-based social media channels. (Instagram & Facebook). One of the fastest growing network's, TagTalk currently connects with over 5 Million digitally driven Millennial's at places they love across Delhi, Gurugram, Mumbai, Pune, and Bengaluru. TagTalk made news for building the first Social TV Network, that has enabled content broadcast for over 400 leading social media influencers and has 1,50,000+ unique user posts from locations it is present in

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