Lemma enables programmatic ad serving on Airport Premium Media in partnership with TIMDAA

This integration will enable advertisers to access select premium airport digital media through Lemma programmatic DOOH platform

e4m by exchange4media Staff
Updated: Mar 19, 2020 4:16 PM
Lemma

Lemma has announced their integration with premium digital media at Delhi Airport through TIMDAA, a Times OOH group company that manages all communication assets at the Delhi Airport.

This partnership encompasses select digital media across all terminals which can now be purchased and targeted programmatically using Lemma pDOOH platform. With the addition of premium inventory, Lemma is helping brands gain access to targeted audiences.

“We are thrilled to have onboarded digital screens at India’s largest airport as a part of our offering to our clients. This integration with TIMDAA brings remarkable depth to Lemma as it offers advertisers an opportunity to connect with over 60 lakhs monthly audiences, garnering millions of eyeballs for brands quickly and efficiently,” said Gulab Patil.

According to research, almost 80% of the travellers passing through Delhi Airport are less than 40 years of age, and a large portion of them are non-business travellers too.

Advertisers can now programmatically purchase digital screens at Delhi airport to create a connect with the educated, high income millennials through Lemma. The digital screens integrated are compatible with both video and static creative sets.

Commencing this partnership was a campaign activated early this year through Lemma programmatic platform and Google DV360 on TIMDAA Screens. The campaign was the 1st of its kind globally, targeting decision makers and business owners of SMEs, categorized as frequent travellers with a higher affinity to air travel.

Lemma’s integration with the digital screens at Delhi Airport recently also played a key role in activating a programmatically enabled contextual advertising campaign for a leading smartphone brand in India to leverage the placement and amplify the smartphones core USP of flash charge.

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