Domino’s makes Delhi metro passengers crave for pizza with latest OOH campaign

The brand has taken a contextual 360-degree campaign with Delhi metro to woo commuters on the move

e4m by exchange4media Staff
Updated: Feb 5, 2020 8:57 AM

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Domino's OOH

Pizza restaurant chain Domino’s is targeting the Delhi Metro commuters with their latest yummilicious campaign their latest offering, pizzas priced at Rs 49. To market their pocket-friendly pizzas,  Dominos has taken the  OOH route. Their latest campaign Dil, Dosti Domino’s has taken a multi-media approach and is leveraging all media channels. 

Pizza brand Domino’s recent campaign - Dil, Dosti, Domino’s was launched last year to further strengthen their consumer engagement. The brand has taken a contextual 360-degree campaign with Delhi metro, wooing commuters to put them in the mood for some pizza.

In an interaction with exchange4media earlier, Kapil Grover, CMO, Domino’s Pizza India told us that for this particular campaign the brand is leveraging all media channels. “The campaign will have a multi-media approach and will leverage all media channels - including TV, digital, OOH and in-store collaterals,” Grover said.

As per the Jubilant Food Works Limited’s financial statement, the company has reported revenue growth of 12.1% and opened 40 stores all over India. “Operating revenues for Q2 FY20 stood at Rs 9,882 million, a growth of 12.1% over Q2 FY19,” the report said.

According to the DMRC (Delhi Metro Rail Corporation) data, the charges for painting and mounting are around Rs 12 lakh and the display charges for a month are 46 lakh, which translates into Rs 58 lakh per month for an eight-coach train cost.

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