“Digital is the way ahead in OOH”

Globally, digital is lifeline of media formats in outdoor landscape. It’s time media formats in India got into new avatars, says Blue Ocean’s Rajiv Saxena

by exchange4media Staff
Published - Mar 16, 2013 8:36 PM Updated: Mar 16, 2013 8:36 PM
“Digital is the way ahead in OOH”

Globally, digital is lifeline of media formats in outdoor landscape. It’s time media formats in India got into new avatars, says Blue Ocean’s Rajiv Saxena More

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