Out Of Home News
The move will enable media owners and clients to play a small part in popularising various public service initiatives, said a city-based OOH player
Noel Dsouza Feb 3, 2021 8:22 AM
The new DOOH installation is located in a prime location in Sarabha Square a prime location in Ludhiana
exchange4media Staff Feb 2, 2021 10:30 AM
Experts from both media sectors said that the stock market’s reaction with a positive jump is a good sign for the advertising industry as a whole
Noel Dsouza Feb 2, 2021 8:40 AM
The agency will offer 360-degree media led solutions across OOH, retail, events, BTL and soon venturing into digital space
exchange4media Staff Feb 1, 2021 11:29 AM
The DMRC has seen a growth of 150% since the resumption of metro services; however, advertisers' confidence in the medium has seemingly still not gained momentum
exchange4media Staff Feb 1, 2021 8:30 AM
Former Director & CEO of Ecosys OOH, Banerjee will start his stint with Moving Walls on February 1
exchange4media Staff Jan 29, 2021 3:46 PM
Experts say that the two categories contribute around 30% of the media spends on OOH and this is expected to increase significantly
Noel Dsouza Jan 29, 2021 8:19 AM
Padma Shri awardee sand artist Pattnaik creates a stunning sand sculpture for Colgate Vedshakti toothpaste at Puri Beach in Odisha
exchange4media Staff Jan 25, 2021 1:54 PM
Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow
Noel Dsouza Jan 21, 2021 8:29 AM
The policy, which keeps road safety and city aesthetics in mind, states that prior permission of the NDMC authority is required to display an ad
exchange4media Staff Jan 20, 2021 9:18 AM
Mishra has over 19 years of experience in Brand Management, Business Development & Buying with specialization in Out of Home and Activation
exchange4media Staff Jan 19, 2021 12:22 PM
The move has brought an end to its 27-year partnership with Dentsu's Posterscope in UK and their 50-50 joint venture Meridian Outdoor
exchange4media Staff Jan 13, 2021 11:59 AM
OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021
Noel Dsouza Jan 13, 2021 8:50 AM
In Feb 2020, the city’s municipal administration had called for the removal of rooftop formats that are 60 feet above ground level, an order which OOH players say will cause revenue loss of Rs 200 cr
Noel Dsouza Jan 6, 2021 8:46 AM
The tender issued by DMRC states that the chosen bidder will have ‘exclusive advertising rights’ for a span of 9 years
Noel Dsouza Jan 5, 2021 9:00 AM
Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium
Noel Dsouza Jan 5, 2021 8:52 AM
The campaign has been carried out in top metros - Mumbai, Delhi NCR, Bangalore, Kolkata, Hyderabad and Ahmedabad
exchange4media Staff Jan 3, 2021 6:00 PM
As per OOH leaders, after markets began to open, DOOH and Ambient OOH media sites took centerstage amongst brands
Noel Dsouza Jan 1, 2021 8:45 AM
2020 saw a list of marquee OOH appointments along with influential heads moving on from their leadership post. e4m takes a look at some of these prominent developments
Noel Dsouza Dec 30, 2020 8:36 AM
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us on
Instagram,
LinkedIn,
Twitter,
Facebook
&
Youtube
