Out Of Home News

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

exchange4media Staff Sep 30, 2016 12:00 AM

Pioneer Publicity wins rights to new inventory in Pune and Kolkata

Pune-based Pioneer Publicity has won the rights to six gantries in Pune and 148 bus shelters in Kolkata

Abhinn Shreshtha Sep 19, 2016 8:12 AM

OOH looks for exciting H2'16 as festive season kicks in

The advent of Ganesh Chaturthi usually announces the start of the festival season, which is what usually pushes advertising spends in the second half of the year. This year, according to outdoor experts we spoke with, the outdoor industry has faced tough competition as advertisers look at new mediums like digital to talk to clients

exchange4media Staff Sep 5, 2016 8:02 AM

Posterscope India uses ‘pixel-led technology’ for Hitachi Refrigerator

the technology used behind this latest innovation is based on 'addressable pixel programming'. As part of the innovation, every pixel is coded and mapped on the hoarding. The innovation has created a huge impact, high stickiness and top-of-mind recall for the core TG

exchange4media Staff Jul 16, 2016 8:18 AM

Platinum Outdoor puts a giant Tata Motor's Tiago car on a hoarding

The agency put up an actual real size 3D model of the car on a hoarding in prime location in Mumbai

exchange4media Staff Jun 11, 2016 7:52 AM

OMD with Streettalk builds OOH Campaign for FunFoods

To complement its sales in Mumbai, Dr. Oetker along with brand ambassador Sonali Bendre aims to reach out to consumers with a high decibel OOH campaign

exchange4media Staff May 14, 2016 8:09 AM

TVS Tyres awards OOH duties to Street talk

Street talk handles more than 60 clients across categories like Automobiles, FMCG, Consumer Durables, ecommerce, Finance, Aviation, Real Estate and Lifestyle

exchange4media Staff May 12, 2016 8:07 AM

Madison OOH- Platinum Outdoor launch Tata Motor's Tiago in OOH

The campaign had two phases with the first phase announcing bookings for the hatchback in key markets, followed by the launch phase in all markets. Traditional outdoor formats, key mall facades and airports were used to enable the consumers to experience the car

exchange4media Staff Apr 30, 2016 6:55 AM

Amusement parks increasing ad spend on Outdoor Advertising – Sanjeev Gupta

There has been a15-20 percent increase in the engagement of hoardings by the entertainment parks in this summer season

exchange4media Staff Apr 26, 2016 11:58 AM

Dentsu's Posterscope conceptualises new campaign for Bournvita's Badam Booster

Posterscope crafted a campaign which resulted in a media mix that delivered both impact and reach. The media formats used for impact were Billboards, FOBs(Foot over bridge), Unipoles, Gantries, Pillars, designer walls; to build reach and frequency it deployed Bus shelters, local/metro trains and signages across various cities

exchange4media Staff Apr 23, 2016 8:35 AM

IPL outdoor ad spends estimated to have dipped by 50%

Heads of outdoor agencies and media owners that Exchnage4media spoke with says season 9 of the IPL has seen a muted response from brands.

Abhinn Shreshtha Apr 18, 2016 7:52 AM

Kinetic India appoints Rachana Lokhande as Director - Trading and Operations

Lokhande will oversee the trading, operations and buying functions of the company

exchange4media Staff Apr 14, 2016 4:15 PM

Winners speak at OOH NEONS Awards 2016

In all, 52 awards were given away (including Popular Choice and Excellence Awards), which saw Milestone Brandcom and Mondelez International emerge among top winners. The total metals given away tallied at 17 Gold, 16 Silver and 12 Bronze (not including the excellence awards)

exchange4media Staff Apr 4, 2016 8:00 AM

Milestone Brandcom, Mondelez Intl & Kinetic Worldwide shine at Neons'16

The sixth edition of exchange4media’s annual OOH Conference and Neons Awards culminated with the declaration of the winners of the coveted awards at a glittering ceremony in Gurgaon

exchange4media Staff Apr 1, 2016 10:15 PM

The challenges for the OOH industry have only multiplied, say experts

At the exchange4media’s NEONS OOH Conference and Awards, the audience witnessed an enthralling panel discussion on the topic: Vision 2020: Looking forward or stuck 20 years back

Vernika Awal Apr 1, 2016 8:04 AM

Industry gears up for OOH Conference & Neon Awards 2016

The 6th edition of exchange4media’s OOH Conference and Neon Awards, which honour the best work in outdoor advertising, will be held in New Delhi on March 31, 2016. With the OOH industry in an optimistic mode over the last year, there are sure to be some exciting campaigns to be seen in this edition of the awards

exchange4media Staff Mar 22, 2016 7:50 AM

Banking sector dominates OOH industry in Q1'16: Sanjeev Gupta

Outdoor advertising in India is growing at a rate of 13 per cent and is expected to touch Rs 3,000 crore by the end of 2016, says Sanjeev Gupta, MD of Global Advertisers

exchange4media Staff Mar 12, 2016 12:31 PM

Lookup launches new radio and OOH campaign using the emojis

Lookup, the free chat-based local commerce app has launched its innovative new campaign called ‘Ab Chat Se Karo Kuch Kaam Ki Baat’ which makes use of chat-based emojis for the first time in India

exchange4media Staff Mar 12, 2016 9:04 AM

DSP BlackRock rolls out OOH campaign for Tax Saver Fund

Milestone Brandcom executed this all pervasive campaign for DSP Blackrock across 50+ cities. Mumbai, Delhi, Bangalore, Kolkata, Hyderabad, Chennai, Pune and Ahmedabad were among the major metros

exchange4media Staff Mar 12, 2016 8:15 AM

Ex- Kinetic India Head, Amit Sarkar launches independent agency Nomad

Nomad will be a full service specialist agency with a primary focus on OOH and integrated offerings across mobile, digital, data, activation, experiential, content and creative consultancy.

Priyanka Mehra and Abhinn Shreshtha Mar 9, 2016 8:50 AM