Out Of Home News

The promotional campaign is being run simultaneously on social media and by way of strategically placed billboards in key cities

exchange4media Staff Mar 29, 2017 7:59 AM

The awards recognized exceptional work in OOH advertising and digital signage for the period January 2016 to December 2016

exchange4media Staff Mar 27, 2017 8:40 AM

Marketers and outdoor agency representatives spoke about marrying outdoor with digital technologies and moving beyond select outdoor locations in a few metro cities to take the OOH industry ahead

Saif Ahmad Khan Mar 27, 2017 8:35 AM

Ola, Tata, Madison OOH on top at Neon Awards'17 (flashed last night)

Madison OOH won both Creative and Media agency of the year while Ola and Tata were jointly declared OOH Advertisers of the Year at the seventh edition of exchange4media’s Neon Awards for outdoor advertising

exchange4media Staff Mar 25, 2017 9:53 PM

The upcoming edition of the awards will recognise and reward all the exceptional work in OOH Advertising and Digital Signage done between January 2016-December 2016.

exchange4media Staff Mar 17, 2017 7:59 AM

As per the AOR, the agency is entitled to handle their pan-India OOH campaign

Priyanka Mehra Feb 21, 2017 9:14 AM

The latest union budget discussed a number of initiatives but one that should stand out from an OOH industry perspective is about metros being hailed as an emerging mode of transport .

exchange4media Staff Feb 14, 2017 9:27 AM

With Milestone Brandcom’s hard-to-miss billboards across six metros the brand wants to promote ‘Healthy, Conscious Living’ with its wide range of products

exchange4media Staff Feb 11, 2017 9:03 AM

New Indian railway marketing and branding tender expected in April

The total consolidated opportunity, which is set to include naming rights for trains, in-train digital display units, station inventory, train and station announcements, etc. is claimed to be worth 10 times the value of the biggest Indian airport’s branding rights

Abhinna Shreshtha Jan 12, 2017 8:12 AM

Big FM airs live radio show on Bus Q Shelters for Delhiites

The campaign titled ‘Sunte Hi Pyaar Ho Jaye’ aims at establishing a refreshing connection with listeners.

exchange4media Staff Jan 10, 2017 4:33 PM

JCDecaux unveils Vivo campaign in Chennai Metro's elevated airport stretch

The contract is for a period of 10 years and will include 32 stations and 42 trains of the Chennai Metro Project

exchange4media Staff Dec 30, 2016 3:49 PM

Guest Column: OOH sees short-term pain as sectors skew ad spends to digital, print & TV: Atul Shrivastava, Laqshya Media

As the year 2016 draws to a close, Atul Shrivastava, Group CEO of Laqshya Media Group shares key highlights and trends witnessed in the Out-of-home space this year

Atul Shrivastava Dec 29, 2016 8:04 AM

Ecosys OOH builds audience for Colors Gujrati through unique centripetal media build up

Colors Gujrati extended the media mandate to Ecosys OOH and just concluded a high decibel media campaign for the flagship soap opera “ Chutta Chedda” in the primary cities of Ahmedabad, Baroda, Surat and Rajkot

exchange4media Staff Dec 17, 2016 8:46 AM

India's Noomi Mehta joins FEPE International board

Noomi Mehta has been elected to the board of international out of home association FEPE International. He is the first representative from India’s vibrant out of home industry to sit on the FEPE board

exchange4media Staff Dec 2, 2016 11:08 AM

DDB Mudra helps spread Star Plus’ new vision through OOH campaign

DDB Mudra was given the task of spreading the message about Star Plus’ new transition through an OOH campaign across Mumbai, UP, Delhi and ROM through a campaign where timing was key

exchange4media Staff Dec 1, 2016 8:58 AM

OOH sector faces the brunt of demonetization drive

The outdoor advertising sector has seen the profitable Q4 festive period thrown into disarray due to the government’s demonetization drive

Abhinn Shreshtha Nov 28, 2016 8:08 AM

abof.com partners with Laqshya for SKULT OOH campaign

Skult partnered with Laqshya Solutions to reinforce the brand’s stature louder and wider. The task in hand was to bring the message of the campaign live along with creating a lasting impression of the brand with its TG

exchange4media Staff Nov 26, 2016 8:39 AM

Asia's first unified online OOH platform, linking over 2,000 digital billboards in five nations, launched in Singapore

28 Asian media owners have signed on to the digital platform; OOH advertising in India poised to rise to US$545 million by 2020

exchange4media Staff Nov 7, 2016 8:10 AM

Dapper Virat Kohli urges Delhiites to dress traditionally this festive season for Manyavar

The Pehno apni pehchaan campaign is seen all over Dehli streets at various JCDecaux networks

exchange4media Staff Nov 1, 2016 8:18 AM

Kinetic Worldwide's David Payne advocates ‘smart OOH for a smart world'

In his keynote address at exchange4media OOH Conference 2015, David Payne, CEO of Developing Markets , WPP Kinetic Worldwide describes a futuristic vision for the OOH industry

Rashi Bisaria Sep 30, 2016 9:23 AM