Out Of Home News
Signpost Surveillance Booth

This inventory is self-sustainable through AdEx and a step towards making cities future-ready post COVID-19

Noel Dsouza May 12, 2020 3:03 PM

railway minister

The Federation of Advertising Agents of Indian Railways sought a one-year license fee waiver among a charter of requests made to Railway Minister Piyush Goyal

exchange4media Staff May 11, 2020 1:24 PM

Mandeep Malhotra

Malhotra, the agency’s Founding Partner & CEO, will now be leading all operations in the wake of Pratap Bose’s exit

exchange4media Staff May 9, 2020 9:58 AM

OTT and OOH

COVID-19 has affected the symbiotic dynamics of outdoor advertising and OTT platforms. But experts hope that OOH will make up for the lost time when human traffic increases post the lockdown

Noel Dsouza May 6, 2020 8:55 AM

laqshya

Online shopping is the only digital activity that is poised for growth post lockdown

exchange4media Staff May 4, 2020 3:14 PM

DAN Milestone Brandcom

Nabendu Bhattacharyya, CEO & MD - Milestone Brandcom, will spearhead the initiative aimed at future-proofing the group along with working closely with other DAN markets to strengthen its capabilities

exchange4media Staff May 4, 2020 3:10 PM

Barry Frey

Barry Frey, President, CEO of DPAA, made the announcement while speaking at the e4m 'Out of Home in the times of Stay at Home' webinar

Ruhail Amin May 1, 2020 8:53 AM

Barry Frey

Barry Frey, President & CEO, Digital Place-based Advertising Association, will speak on 'Out of Home in the times of Stay at Home'

exchange4media Staff Apr 30, 2020 9:18 AM

IOAA logo

Industry leaders share their thoughts on the association’s appeal to ease the burden on the OOH fraternity, which is profoundly impacted by the pandemic

Noel Dsouza Apr 29, 2020 10:02 AM

CupShup New Logo

The agency that specializes in cup branding recently revamped its logo and business offerings to showcase its expertise as innovators in advertising & marketing

Noel Dsouza Apr 28, 2020 9:12 AM

Impact of COVID-19 on OOH

OOH industry leaders talk about how the COVID-19 pandemic has hindered their agencies and their expectations on when growth will pick up

Noel Dsouza Apr 27, 2020 9:07 AM

OOH

The software will aid the agency in managing its outdoor media inventory, leads, campaigns, operations and finance on one unified platform

exchange4media Staff Apr 24, 2020 3:31 PM

Lemma

The companies believe this partnership will drive substantial advantages for the advertisers in this region

exchange4media Staff Apr 21, 2020 12:24 PM

Moving Walls Logo

Srikanth Ramachandran, Group Founder - CEO, Moving Walls, shares insights on how COVID-19 has affected the company and how they plan to tide through these testing times

Noel Dsouza Apr 17, 2020 1:48 PM

Transit OOH Impact on Coronavirus

Industry gurus deliberate on the impact of the lockdown on the medium and share their predictions for H2

Noel Dsouza Apr 13, 2020 8:48 AM

Coronavirus hoardings

The civic body has currently waived off the fee for the month of April and has also agreed to bear the printing charges

Anjali Thakur Apr 10, 2020 8:06 AM

Vritti COVID-19 OOH Campaign

Audiowala Bus Stand, a Vritti iMedia property, launched a campaign along with RSRTC to spread awareness on the COVID-19 pandemic in Rajasthan

Noel Dsouza Apr 9, 2020 9:01 AM

Lemma DOOH

The entire activity was executed remotely using programmatic technology, thereby keeping in mind the safety of the employees and media owners

exchange4media Staff Apr 8, 2020 1:18 PM

COVID-19

With the coronavirus pandemic throwing a spanner into the works of OOH, experts discuss the future of the industry in terms of growth

Anjali Thakur Apr 7, 2020 8:30 AM

Vritti iMedia for Fem

With the brand activation and transit OOH campaign for ‘Fem Vivah’, the agency created a ‘viral effect’ in Kanpur region, which led to the brand message spreading to other parts of UP

Noel Dsouza Apr 6, 2020 9:06 AM