Out Of Home News

Yusuf Merchant has joined as Vice President, DDB MudraMax-OOH while Adil Khan has come on board as Associate Vice President of the same agency

exchange4media Staff Aug 30, 2017 3:15 PM

The primary objective of the campaign was to gain maximum TG exposure and build high awareness about the channel and its offerings

exchange4media Staff Aug 3, 2017 4:52 PM

With a footfall of 1.5lacs monthly, the Bengaluru-based mall has become the top destination for all things luxury

exchange4media Staff Jul 28, 2017 1:28 PM

FMCG brands such as Nimbooz, Fanta, Raw Pressery, Tropicana, Frooti, Mountain Dew, Pepsi and B-Natural are being promoted on JCDecaux Street furniture

exchange4media Staff Jun 30, 2017 4:08 PM

Vyoma to manage the Indian Chapter and integrate DOOH best practices from around the world

exchange4media Staff Jun 30, 2017 4:01 PM

Exclusive advertising rights for CMRL Rolling Stocks (trains) are with JCDecaux. This includes external wraps and internal train branding.

exchange4media Staff Jun 30, 2017 1:39 PM

The unit focuses on Events, Activations, Exhibitions and Field Marketing

exchange4media Staff Jun 20, 2017 12:34 PM

The agency manage all OOH activities including Life OK, Star Gold, Channel V, Star Movies, Star World, Star Jalsha, Star Pravah, Hotstar and a host of other regional channels

exchange4media Staff Jun 16, 2017 12:09 PM

Titan has consolidated its outdoor media business with two agencies, one of them being the OOH agency from Dentsu Aegis Network

exchange4media Staff Jun 14, 2017 10:28 AM

Gupta highlights some of the biggest advantages of OOH including price effectiveness and visibility

Alok Gupta Jun 10, 2017 7:51 AM

Shriranga Sudhakara, Managing Director, VYOMA Media, talks Digital-Out-of-Home (DOOH), its power to engage audiences and more

Shriranga Sudhakara Jun 5, 2017 8:07 AM

INCODA TV HD in the underground metro railway premises of Kolkata reaches out to 1.50 cr spectators every month

exchange4media Staff May 29, 2017 10:58 AM

Real estate clients seeking clarity on RERA have frozen ad spends thereby adversely impacting the OOH sector

Abhinn Shreshtha May 29, 2017 7:37 AM

Sengupta was earlier the National Creative Director at Kinetic Worldwide Or The award-winning innovator is also a mixed media installation artist

exchange4media Staff May 16, 2017 7:49 AM

The new division will be under its live event IP Company, Event Capital.

exchange4media Staff May 9, 2017 2:47 PM

From replicating the print ad for outdoor to focusing on only one popular media opportunity, Gupta debunks 6 popular myths about outdoor advertising

exchange4media Staff May 6, 2017 8:01 AM

On Monday, commuters in Delhi were surprised to see India Today hoardings next to Republic’s at certain locations in the capital

exchange4media Staff May 3, 2017 5:33 PM

Republic has taken the media group on board for its nationwide OOH media requirements for the next three years

Priyanka Mehra Apr 26, 2017 4:06 PM

Kinetic WW India announced the launch of OOH planning tool-Aureus and airport division-Aviator on Thursday

exchange4media Staff Apr 21, 2017 8:12 AM