Out Of Home News

A lot of hope rests on the festive season this year with people getting vaccinated, IPL coming back, large turnouts in the markets & heavier traffic on city roads, said OOH players

Rasika Kiran Upasani Sep 22, 2021 8:52 AM

Over 450 billboards have been planned across locations

exchange4media Staff Sep 13, 2021 11:09 AM

The agency will operate out of its office in Mahim Causeway

exchange4media Staff Sep 8, 2021 8:25 AM

The project will be executed as per the directions of Aaditya Thackeray, state Minister of Environment & Tourism

exchange4media Staff Sep 6, 2021 8:32 AM

Industry players share how the sector is picking up and prepping for the festivals, their plans for the season, and the growth they are expecting

Rasika Kiran Upasani Sep 1, 2021 8:41 AM

Advertising at the airport will be spread over 14,700 sq. ft. and feature media such as Digital Screen Networks, Lightboxes, Wall Wraps, and Large Format Outdoor Billboards

exchange4media Staff Aug 20, 2021 3:52 PM

The updates are displayed across digital screens for travellers passing through the Chhatrapati Shivaji Maharaj International Airport (CSMIA), Mumbai

exchange4media Staff Aug 9, 2021 2:20 PM

These phygital ad formats take traditional physical advertising surfaces like billboards, bus stops, airports, cabs, etc., and convert them into interactive surfaces with the addition of a QR code

exchange4media Staff Jul 14, 2021 5:15 PM

In his last assignment, Bahl was the National Head at Laqshya Media Group

exchange4media Staff Jun 23, 2021 8:31 AM

Despite an approximate 50% degrowth in the industry this year, the industry is hopeful of reaching pre-covid levels of revenue since it was quicker on its feet this time around

Rasika Kiran Upasani Jun 16, 2021 9:15 AM

Read was speaking at the World Out of Home Organization’s virtual European Forum with WOO President Tom Goddard

exchange4media Staff May 20, 2021 12:19 PM

The agency has also developed the live feed capability at the Mumbai Metro and at Indore and Coimbatore Airports

exchange4media Staff Apr 30, 2021 11:05 AM

MCX and Nihilent Technologies will sponsor the cricket content at the airport, which will include real-time score updates, team standings, and upcoming matches

exchange4media Staff Apr 15, 2021 2:03 PM

The media rights were won following a competitive bidding process

exchange4media Staff Apr 7, 2021 3:52 PM

Experts say that planning smarter with DOOH is the way forward for clients rather than dropping off OOH completely

Rasika Kiran Upasani Apr 7, 2021 8:12 AM

A tender for audio commercial announcements & an RFP for co-branding rights at stations have been launched by the metro rail corporation

exchange4media Staff Mar 23, 2021 8:32 AM

The 30-day campaign was Delhi, Mumbai, Bangalore, Chennai and Hyderabad focused

exchange4media Staff Mar 15, 2021 12:05 PM

The platform connects all advertisers to curated audience-based deals for real-world video advertising on Out-of-Home (OOH) media

exchange4media Staff Mar 15, 2021 11:48 AM

OOH industry leaders say that strategies like location-based data, acceleration of DOOH, and geofencing will lead the consumer on a path of purchase

Noel Dsouza Mar 15, 2021 8:32 AM

IOAA is currently consulting its members for their remarks, which will then be forwarded to the ministry for the policymakers’ consideration by the first week of April 2021

Noel Dsouza Mar 12, 2021 8:12 AM