Out Of Home News

Skoda

The brand took a first-mover approach in the category to target the growing premium and business air travellers at T2

exchange4media Staff Oct 9, 2020 4:16 PM

DOOH and Third Party Cookies

Experts say that working with data partners that offer end-user control ensures that data accessed is managed in a privacy controlled manner

Noel Dsouza Oct 8, 2020 9:10 AM

Regional OOH

Fewer Covid-19 cases, good monsoon and brands focusing on the regional markets helped the sector to thrive in non-Metros, say industry players

Noel Dsouza Oct 6, 2020 8:59 AM

tagtalk

Its plug-n-play technology can be plugged into any existing screen and can be operated through TagTalk's new mobile app and web operating software

exchange4media Staff Oct 5, 2020 4:37 PM

havas

Tribes will serve Havas’ clients across industries with specialists embedded into every stage of the campaign process to drive results

exchange4media Staff Oct 1, 2020 5:14 PM

Restaurants Revival in Mumbai

OOH leaders analyse brand opportunities, learnings from other cities and DOOH amplification under MHA guidelines as restaurants in Mumbai finally re-open in October ahead of the festive season

Noel Dsouza Oct 1, 2020 8:01 AM

New OOH Inventories

Experts discuss OOH inventories and new avenues brands can explore to make themselves more visible in the current COVID environment

Noel Dsouza Sep 30, 2020 8:42 AM

Times OOH Cricket Activation

The OOH player currently has two of their clients, MCX and Delta Faucets, on board for the digital activation

Noel Dsouza Sep 29, 2020 8:28 AM

APPL OOH Campaign

The agency says using a proprietary tool it could target the right locations and identify sites that deliver the highest impact for its Kolkata client

Noel Dsouza Sep 28, 2020 9:03 AM

OOH Measurement System

OOH experts share insights on why a measurement system is of paramount importance in the current COVID market scenario

Noel Dsouza Sep 28, 2020 8:35 AM

Airport OOH

Some of the brand activations have been carried out by Times OOH

exchange4media Staff Sep 26, 2020 12:27 PM

moving walls

The group intends to accelerate the adoption of real-time audience measurement in OOH with the move

exchange4media Staff Sep 25, 2020 2:18 PM

Covid OOH Ads Return in Mumbai

OOH players say the new CSR Covid campaign by MCGM won’t restrict brands from wanting to invest in outdoor media and is a voluntary exercise

Noel Dsouza Sep 23, 2020 8:46 AM

laqshya

Laqshya Group’s proprietary software platform called SHARP has gathered compelling data about the spending habits of people

exchange4media Staff Sep 22, 2020 12:41 PM

Vritti Solutions Brand Activations

The agency launched two CSR campaigns for the Ayurvedic brand, one focusing on building immunity for police personnel and the other on relieving exam stress of IIT & NEET aspirants

Noel Dsouza Sep 22, 2020 9:29 AM

somany

In association with Times OOH, the brand targets niche flying travellers to promote Germ Shield tiles powered by Germ Shield Technology

exchange4media Staff Sep 17, 2020 6:38 PM

Axis

Axis Bank has selected Terminal 2 of Mumbai Airport to target affluent travellers for promoting their latest offers on credit cards

exchange4media Staff Sep 16, 2020 12:15 PM

OOH and IPL 2020

OOH experts say that brand activations on the sporting event will see a huge dip this year but they are hopeful interest will pick up towards the second half of the tournament

Noel Dsouza Sep 16, 2020 9:14 AM

Mumbai OOH Licence Fee Waiver

If the Bombay High Court rules in OOH owners' favour, they will be able to reclaim their payments with interest

Noel Dsouza Sep 10, 2020 9:30 AM

Delhi Metro Advertising Revival

Delhi OOH players share insights on opportunities available for brands at metro media sites, how this reboot will help in OOH’s revival and the brands that are likely to show interest

Noel Dsouza Sep 7, 2020 8:47 AM