Out Of Home News
Fabian Cowan

Fabian Cowan, Director of Posterscope India, shares his outlook for 2020 and lists key points that will drive the OOH industry forward

Noel Dsouza Jan 13, 2020 9:04 AM

Gulab Patil

Patil, the founder of Lemma technologies, explains how programmatic can usher in ease, transparency and automation in digital out-of-home

exchange4media Staff Jan 8, 2020 1:18 PM

Rishabh Mehta

Rishabh Mehta, Founder & CEO, Locad, shared with us how the organisation is building innovative products and IoT solutions for location-based advertising and the OOH media industry

Anjali Thakur Jan 8, 2020 8:59 AM

Ecosys Mayo Clinic

Ecosys OOH has taken on the outdoor duties for Mayo Clinic to spread the brand’s message of being the preferred destination for patients seeking healthcare abroad

Noel Dsouza Jan 7, 2020 8:40 AM

Charanjeet Singh Arora, co-ceo, Kinetic India

The Co-CEO of Kinetic India shares his predictions and insights about what 2020 will hold for the Out-Of-Home industry in India

Anjali Thakur Jan 7, 2020 8:36 AM

Gour Gupta

Gupta talks about the evolution of Tribes, campaigns close to his heart and the key trends to keep in mind for 2020

Noel Dsouza Jan 6, 2020 8:45 AM

Gautam Bhirani

The MD of Eyetalk Media Ventures, Bhirani shares insights on digitisation, the shift in the OOH media landscape and his predictions for 2020

Anjali Thakur Jan 6, 2020 8:38 AM

Imagica Fan Bus

A radio contest was run for a week on Radio City leading to the main event and the campaign mix comprised of Radio and BTL

exchange4media Staff Jan 4, 2020 8:24 AM

Alok Jalan

The MD of Laqshya Media Group, Jalan shares insights on their recent campaigns, in-house measurement tool SHARP and predictions for 2020 in OOH

Noel Dsouza Jan 3, 2020 8:24 AM

OOH Game Changers

If 2019 was an eventful year for OOH, 2020 is poised to be even bigger. All eyes are on these industry bigwigs who are set to make it happen

exchange4media Staff Jan 2, 2020 8:51 AM

BJP

The BJP is likely to emerge as the biggest spender on OOH for the upcoming Delhi assembly elections

exchange4media Staff Jan 2, 2020 8:22 AM

Jumanji The Next Level OOH

Before the launch of the movie, Sony Pictures and its outdoor agency Raya Media leveraged a 3D outdoor display to grab eyeballs

Anjali Thakur Dec 30, 2019 8:07 AM

Philips

The company joined hands with Carat Media & Ambient India to launch the Digital Out-of-Home (DOOH) campaign, using ROOH capabilities

exchange4media Staff Dec 27, 2019 2:34 PM

Swacch bharat

The mission is on the lookout for agencies that can help with print, radio and digital advertisements, and outdoor media

exchange4media Staff Dec 27, 2019 8:49 AM

Netflix

Posters from 'Leila' and 'Sacred Games 2' have been placed at multiple locations of the transport network, driving audiences to download and binge watch during their commute

Anjali Thakur Dec 26, 2019 8:45 AM

Laqshya Media Unacademy

The billboards have been erected in cities across the country including Delhi, Bengaluru, Kolkata, Pune, Hyderabad, Ahmedabad, Cochin, Jaipur, Indore, Kota, Lucknow, Patna and Bhubaneshwar

exchange4media Staff Dec 23, 2019 6:15 PM

OOH Ads

Given the line up of state elections in the coming year, experts believe that the OOH industry will see spends to the tune of Rs 800 crore-Rs 1000 crore

Anjali Thakur Dec 23, 2019 8:24 AM

Sanjeev Goyle

Goyle, CEO, Rural & OOH, IPG Mediabrands India, speaks about the agency’s growth over the years, its recent account wins and trends & challenges of the OOH industry

Noel Dsouza Dec 20, 2019 9:28 AM

OOH Trends 2020

Programmatic set to transform DOOH & the year ahead will see media buying backed by data and analytics, say industry experts

exchange4media Staff Dec 19, 2019 7:56 AM