Out Of Home News

Robin Gupta, Vineet Sharma and Sumit Goswami say their disruptive offering will usher in new ways of conducting OOH business

exchange4media Staff Feb 24, 2022 8:30 AM

Zest Outdoor Media Founder Mustafa Akolawala & Business Head Rajneesh Bahl talk about the concept behind the offering and road ahead

Anjana Naskar Feb 22, 2022 8:31 AM

The Vivo V23 campaign enabled influencers and diners to share selfies and stories using live location-based Instagram on Tagtalk

exchange4media Staff Jan 31, 2022 10:01 AM

Promotion of DOOH and faster execution of revival measures also feature in the OOH wish list for this Union Budget

Sonam Saini Jan 28, 2022 8:24 AM

According to industry experts, extra visibility via targeted DOOH, flexibility, real-time metrics and reporting at a glance, are some of the benefits that pDOOH offers to media buyers

Rasika Kiran Upasani Jan 20, 2022 8:49 AM

With our legacy of collating data, understanding media buying and the usage of technology, we wanted to add value with our latest offering Buffering, says Wadhwani, one of the founders of Buffering

Ruhail Amin Jan 16, 2022 9:28 PM

While OOH advertising is getting a shot in the arm with brands increasing thrust on tier-II & tier-III cities, brands & marketers are warming up to experiential mktg as we learn to live with Covid

Archana Khatri Das Jan 10, 2022 9:05 AM

OOH players discuss technological advancements in OOH sector and how these help strengthen the medium with the possibility of targeting audiences and measuring overall ad impact

Rasika Kiran Upasani Dec 29, 2021 9:10 AM

The programmatic DOOH campaign was live at Mumbai Terminal 2 and New Delhi Terminal 3 airports

exchange4media Staff Dec 8, 2021 2:47 PM

The campaign covers 17 cities, visually emphasizing Instamart’s promise of super quick delivery of all grocery and home needs

exchange4media Staff Dec 6, 2021 1:16 PM

Under this agreement, LOCAD has the sole rights for monetization and making the entire DOOH inventory Smart with its proprietary CMS and programmatic platform

exchange4media Staff Dec 3, 2021 3:42 PM

Experts talk about the potency of a standardized measurement system as DOOH gains prominence

Rasika Kiran Upasani Dec 2, 2021 9:04 AM

The OOH industry means business this festive season with 100% occupancy after a really long spell of both personal and professional standstills

Rasika Kiran Upasani Nov 2, 2021 8:21 AM

A feature-rich CMS permits media owners to both curate & negate content they find unsuitable for rendering, using either the web portal or the mobile application

exchange4media Staff Oct 21, 2021 2:30 PM

The station will now be called ‘Bisleri Western Express Highway’ metro station

exchange4media Staff Oct 12, 2021 5:48 PM

A lot of hope rests on the festive season this year with people getting vaccinated, IPL coming back, large turnouts in the markets & heavier traffic on city roads, said OOH players

Rasika Kiran Upasani Sep 22, 2021 8:52 AM

Over 450 billboards have been planned across locations

exchange4media Staff Sep 13, 2021 11:09 AM

The agency will operate out of its office in Mahim Causeway

exchange4media Staff Sep 8, 2021 8:25 AM

The project will be executed as per the directions of Aaditya Thackeray, state Minister of Environment & Tourism

exchange4media Staff Sep 6, 2021 8:32 AM

Industry players share how the sector is picking up and prepping for the festivals, their plans for the season, and the growth they are expecting

Rasika Kiran Upasani Sep 1, 2021 8:41 AM