Out Of Home News

Hospitals are deploying digital signage systems in lobbies to communicate with audiences in various parts of a hospital.

Aarti Pahwa Feb 26, 2018 10:29 AM

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising trade

exchange4media Staff Feb 23, 2018 8:55 AM

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveiled a new tag line - Bring Home A Better Tomorrow

exchange4media Staff Feb 23, 2018 8:51 AM

Noomi Mehta, Chairman & Managing Director of Selvel One, talks about the undulating path of the OOH industry, how digital is the future and that new talent and tech upgrades are necessary for having a growth-oriented future

Aarti Pahwa Feb 22, 2018 8:57 AM

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

Aarti Pahwa Feb 22, 2018 8:52 AM

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business

exchange4media Staff Feb 20, 2018 8:54 AM

Jet Airways’ Boeing 737 now wears colours of the Audi A5 product line up as part of brand activation

Aarti Pahwa Feb 20, 2018 8:53 AM

In association with Kinetic India, the brand captured the market across the country with strategic planning and wider campaign

Aarti Pahwa Feb 19, 2018 8:52 AM

‘Khelo India School Games' and ‘Kheloge Kudoge Toh Banoge Lajawab’ programme was wrapped around the entire Yellow line Delhi Metro in an initiative by the Ministry of Youth Affairs and Sports

Aarti Pahwa Feb 15, 2018 8:52 AM

BarTalk India's first UGC driven social display network opens to public this Valentine’s Day

Aarti Pahwa Feb 13, 2018 8:55 AM

To amplify the visibility around the blockbuster, Jumanji: Welcome to the Jungle, the D.N. Nagar metro station was strategically converted into the world of Jumanji

exchange4media Staff Jan 23, 2018 6:19 PM

Marin launched Mera Hoardings multi-vendor mobile app, where outdoor companies and agencies can set up their own ooh marketplace to sell vacant billboards online

exchange4media Staff Jan 10, 2018 12:00 AM

OOH firm ARC Outdoor Media bagged advertising rights of 431 BQS in East, North and South Delhi

exchange4media Staff Jan 8, 2018 8:54 AM

As the government's decision to ban Rs 500 and Rs1000 completes one year, exchange4media talks to top OOH players

Nishant Saxena Nov 9, 2017 8:57 AM

The Indian Outdoor Advertising Association (IOAA), along with the Advertising Agencies Association of India (AAAI), has come out with a set of standard operating procedures (SOP) for stakeholders of the OOH industry, to bring in some order in business processes

Samarpita Banerjee Nov 3, 2017 8:51 AM

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats pan India.

Samarpita Banerjee Oct 16, 2017 7:33 AM

The brand is being promoted at major locations on JCDecaux Citylights in Delhi

exchange4media Staff Oct 6, 2017 2:39 PM

Industry executives suspect that the impact of the GST rollout will continue to impact business, leading to sluggish ad spends for the OOH space

Abhinn Shreshtha Oct 4, 2017 8:44 AM

OMI (Outdoor Media Integrated ), the agency vertical of Laqshya Media Group was assigned the responsibility to create the buzz for the newly launched M.A.C collection on Myntra

exchange4media Staff Sep 8, 2017 10:48 AM