Out Of Home News
Eat

Lemma would give both traditional and digital brands direct access to this premium inventory

exchange4media Staff Oct 28, 2020 11:06 AM

transit media dooh

DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven

Noel Dsouza Oct 28, 2020 8:23 AM

ignite

To direct more app downloads and surprise the TG, hoardings located at high traffic locations were also geotagged, bringing in digitally-led innovation to the OOH medium

exchange4media Staff Oct 27, 2020 1:36 PM

century bjp campaign

The Patna High Court has approved a petition filed by the OOH agency for allowing rooftop media to be used for political campaigns

Noel Dsouza Oct 27, 2020 1:21 PM

Mumbai Railways

As per the proposal put forth recently, Western Railway has offered to collect only 10% licence fee for June 2020, 15% for July, 30% for August and 50% for September

Noel Dsouza Oct 27, 2020 8:48 AM

OOH Spenders

Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories have increased their OOH spends

Noel Dsouza Oct 26, 2020 8:59 AM

DMRC ad bidding

The document issued by DMRC states that wrapping of Line 8 trains will be subject to a maximum of 10% of total train coaches and a maximum of 20% of total train sets

Noel Dsouza Oct 26, 2020 8:12 AM

gulab patil

Guest Column: Gulab Patil, the founder and CEO of Lemma, focuses on the many technological strides the OOH industry made in the ad space during the lockdown period

Gulab Patil Oct 21, 2020 9:21 AM

Auto

Covid has, however, impacted the share of OOH and Print in the sector’s media plans

Naziya Alvi Rahman Oct 21, 2020 8:44 AM

Mumbai Metro Advertising

e4m speaks to OOH players to understand how the re-opening of the Versova-Ghatkopar stretch will help in the industry's revival

Noel Dsouza Oct 20, 2020 7:45 AM

OOH Festive Outlook

Ahead of the festive season, OOH experts share their outlook for this year's market, and the brand categories that are showing interest

Noel Dsouza Oct 14, 2020 9:16 AM

Delhi OOH

The draft plan is pending approval by the Standing Committee of the Municipal Corporation and may come into force in the next 15 days

Noel Dsouza Oct 14, 2020 8:39 AM

sujit banerji

The Director and CEO of Ecosys OOH resigns from his post after serving the Publicis-owned agency for over 5 years

exchange4media Staff Oct 13, 2020 11:56 AM

lemma viooh

The alliance entails Lemma’s Demand Side Platform (DSP) integration with VIOOH’s network of screens

exchange4media Staff Oct 13, 2020 11:49 AM

Skoda

The brand took a first-mover approach in the category to target the growing premium and business air travellers at T2

exchange4media Staff Oct 9, 2020 4:16 PM

DOOH and Third Party Cookies

Experts say that working with data partners that offer end-user control ensures that data accessed is managed in a privacy controlled manner

Noel Dsouza Oct 8, 2020 9:10 AM

Regional OOH

Fewer Covid-19 cases, good monsoon and brands focusing on the regional markets helped the sector to thrive in non-Metros, say industry players

Noel Dsouza Oct 6, 2020 8:59 AM

tagtalk

Its plug-n-play technology can be plugged into any existing screen and can be operated through TagTalk's new mobile app and web operating software

exchange4media Staff Oct 5, 2020 4:37 PM

havas

Tribes will serve Havas’ clients across industries with specialists embedded into every stage of the campaign process to drive results

exchange4media Staff Oct 1, 2020 5:14 PM

Restaurants Revival in Mumbai

OOH leaders analyse brand opportunities, learnings from other cities and DOOH amplification under MHA guidelines as restaurants in Mumbai finally re-open in October ahead of the festive season

Noel Dsouza Oct 1, 2020 8:01 AM