Out Of Home News
Lemma

Xaxis designed the campaign to target the upper middle class population in Delhi by identifying buying patterns among consumers

exchange4media Staff Mar 18, 2020 4:58 PM

OOH

Guest Column: Vineet Sharma, Assistant Vice President, Brandscope India, gives a detailed account of how the need for campaign measurability started kicking in

Vineet Sharma Mar 18, 2020 8:37 AM

Hotstar billboard

The 1000-foot-long billboard showcases Hotstar's vast library of content, from Mission Mangal to Kasauti Zindagi Kay

exchange4media Staff Mar 17, 2020 4:57 PM

OOH

While some industry experts say the new policy will drive growth for digital OOH and indoor advertising, others opine that the new regulation is not fair

Anjali Thakur & Noel Dsouza Mar 17, 2020 8:38 AM

NEONS OOH Srikanth Ramachandran

At the 10th edition of e4m NEONS OOH Conference, Srikanth Ramachandran, Group CEO, Moving Walls, spoke on 'OOH 4.0- Anatomy of the Modern OOH Planner and Media Owner'

exchange4media Staff Mar 16, 2020 8:35 AM

Alok Jalan

At the e4m NEONS OOH Conference, Alok Jalan, the MD of Laqshya Media Group, discussed the need for government regulation in the OOH industry, measurement metrics and aligning OOH with digital

exchange4media Staff Mar 16, 2020 8:30 AM

IPL 2020

Vivek Srivatsa, Head - Marketing, Passenger Vehicle Business Unit, Tata Motors, talks about leveraging their partnership with Star India and the IPL to promote the newly launched Altroz

Sonam Saini Mar 16, 2020 7:57 AM

NEONS OOH Awards 2020

The NEONS OOH Conference and Awards were held on March 12 and 13 at the Taj Santacruz, Mumbai

exchange4media Staff Mar 14, 2020 10:18 AM

e4m NEONS OOH Conference 2020

Rachna Lokhande, Co-CEO, Kinetic Worldwide, and Iftekhar Ahmed, VP Marketing, iBall India, engaged in a chat on integrating mediums and running successful campaigns

exchange4media Staff Mar 14, 2020 8:59 AM

Gulab Patil, Founder and CEO, Lemma Technologies

On Day 2 of e4m NEONS OOH Conference, Patil, Founder and CEO, Lemma Technologies spoke on the programmatic revolution in the DOOH ad space

exchange4media Staff Mar 14, 2020 8:57 AM

NEONS OOH Works

At the NEONS OOH Conference, Posterscope India's Fabian Trevor Cowan, Madison Media's Ramesh Bhaskaran, Signpost India's Rahul Mago, presented case studies that explored the efficacy of the OOH medium

exchange4media Staff Mar 14, 2020 8:57 AM

NEONS OOH Awards 2020

Among the big winners were Rapport Outdoor Advertising, Brown & Polson, Laqshya, Street Talk, Ecosys OOH, Milestone Brandcom, Signpost India and Tribes Communication

exchange4media Staff Mar 13, 2020 8:07 PM

Rajib Basu

At the NEONS OOH Conference, Rajib Basu, Leader - Media & Entertainment, PwC India, spoke on the topic - Traditional to Digital to Mobile: What next in Outdoor Advertising?

exchange4media Staff Mar 13, 2020 5:12 PM

Haresh Nayak

Haresh Nayak, MD, Posterscope India, spoke in depth about creating a balance between digital & traditional OOH, and other aspects

exchange4media Staff Mar 13, 2020 3:56 PM

NEONS OOH

The 10th edition of e4m NEONS OOH Conference & Awards 2020 was held on March 12th, 2020 at the Taj Santacruz, Mumbai

exchange4media Staff Mar 13, 2020 9:00 AM

Praveen Kumar Vadhera

At the tenth edition of e4m NEONS OOH Conference & Awards, Vadhera, Head, Publicis in-Motion gave an expert talk on why OOH advertisers need to push the envelope of imagination

exchange4media Staff Mar 13, 2020 8:33 AM

Madhur Khandelwal

At the tenth e4m NEONS Conference & Awards, Khandelwal, Head HSW, Vodafone Idea Ltd spoke about why the industry has to do more to secure workplace safety for OOH workers

exchange4media Staff Mar 13, 2020 8:31 AM

Bharat Khatri Xaxis India

Bharat Khatri, Country Head, Xaxis India, spoke on 'Performance-driven outdoor buying and selling: How it works'

exchange4media Staff Mar 13, 2020 8:22 AM

e4m OOH Most influential List 2020

The first edition of the e4m OOH Most Influential List 2020 features eminent industry leaders and honours OOH players not just from the Metros but regional sectors as well

exchange4media Staff Mar 12, 2020 6:35 PM

NEONS

The panel comprising Abhinav Iyer, Avi Kumar, Milind Shah, Ritij Khurana & Shabnam Panjwani delved into how OOH provides opportunities for advertisers to surround and engage consumers

exchange4media Staff Mar 12, 2020 5:58 PM