Out Of Home News
Mumbai OOH Owners

If the verdict favours the out-of-home players, only the ones who have appealed for the waiver will get an exemption from May licence fee

Noel Dsouza Jun 8, 2020 8:33 AM

moving walls

Moving Walls will now be able to tap into Quadrants GDPR-compliant methodology of data tracking across multiple markets

exchange4media Staff Jun 5, 2020 1:26 PM

Airport Advertising

Industry experts believe that although brands may be initially hesitant to advertise after a two-month lull, airport advertisements biz will surely bounce back

Noel Dsouza Jun 3, 2020 8:24 AM

moving walls

Mobile advertising capabilities will now become part of Moving Walls’ OOH planning platform and Location Media Xchange

exchange4media Staff Jun 2, 2020 12:08 PM

Lemma

The tool binds diverse data sets to fashion bespoke media plans basis machine learning algorithms

exchange4media Staff Jun 1, 2020 2:46 PM

OOH

The creative work will be carried out by a team of in-house creative specialists

exchange4media Staff Jun 1, 2020 10:00 AM

JustOutdoor

The platform also aims to provide data-driven solutions to optimize efficacy for OOH campaigns that cover media inventory management, planning, monitoring and evaluation

exchange4media Staff May 28, 2020 11:28 AM

OOH

Bombay High Court has issued an interim order instructing BMC not to impose licence fee on hoardings for May in wake of the losses suffered by OOH companies during COVID-19 pandemic

Noel Dsouza May 27, 2020 8:39 AM

OOHIndustry

Companies have asked civic bodies for 100 per cent waiver of April and May 2020 fee

Noel Dsouza May 26, 2020 8:27 AM

Gautam Bhirani

Guest Column: Gautam Bhirani, Managing Director, Eyetalk Media Ventures, on DOOH networks playing a significant role in keeping the public informed during these times

Gautam Bhirani May 25, 2020 2:03 PM

Ambient Advertising

OOH industry experts share their views on ambient DOOH screens gaining prominence once the lockdown relaxes

Noel Dsouza May 25, 2020 8:17 AM

New traditions

Totalling more than 40,000 square feet, the new display canvas amounts to almost a full acre of high-resolution LED signage

exchange4media Staff May 22, 2020 2:00 AM

OSACC

The campaign invites Kerala OOH players to submit COVID-19-themed creatives, of which the six best ones will be awarded a cash prize

exchange4media Staff May 21, 2020 5:09 PM

Century Edge1 Digital Outdoor Media

Edge1 software will enable them to easily plan, buy and monitor their outdoor advertising networks

exchange4media Staff May 21, 2020 12:27 PM

OOH in Post COVID environment

OOH leaders discuss the inventories they would bet their money on, the brands that are likely to bounce back on OOH and how the medium will emerge in a post COVID environment

Noel Dsouza May 21, 2020 9:24 AM

DOOH COVID-19

OOH industry leaders spell out the potency of DOOH and how they think outdoor ad players should realign themselves in the new world order

Noel Dsouza May 18, 2020 8:43 AM

JCDecaux and Delhi Police COVID Campaign

Bus queue shelters in Delhi were decked with a message reminding people to stay indoors as much as possible & thanking those on the frontlines

exchange4media Staff May 15, 2020 6:20 PM

moving walls

The awarded patent is for a system of multiple sensors, which are dispersed in a particular geographical location where a media site is located

exchange4media Staff May 15, 2020 12:08 PM

Signpost Surveillance Booth

This inventory is self-sustainable through AdEx and a step towards making cities future-ready post COVID-19

Noel Dsouza May 12, 2020 3:03 PM

railway minister

The Federation of Advertising Agents of Indian Railways sought a one-year license fee waiver among a charter of requests made to Railway Minister Piyush Goyal

exchange4media Staff May 11, 2020 1:24 PM