Out Of Home News

His last day at the agency is July 13. He plans to take a break for a few months now.

Sonam Saini Jul 10, 2018 11:37 AM

Netflix India is believed to be spending approximately Rs 5-6 crores on Out Of Home(OOH) advertising for the web series.

exchange4media Staff Jul 4, 2018 8:57 AM

Rajendra Kumar anticipates that the DOOH market will grow exponentially over the years to come

exchange4media Staff Jul 2, 2018 8:55 AM

Sharma has over 20 years of experience in financial services and business development

exchange4media Staff Jun 30, 2018 8:52 AM

The media firm has acquired four screens-- two at Connaught Place and one each at Khan Market and Palika Kendra-- for a period of three years

Dolly Mahayan Jun 27, 2018 8:50 AM

The slowdown in spends during rainy season is not a new trend and according to experts it does not impact the overall business

Sonam Saini Jun 25, 2018 8:54 AM

He has worked with WPP, IPG and Aegis Group and across brands such as Unilever, Philips, UDV, Shoppers Stop, Future Group, Jyoti Labs, Xrbia amongst others

exchange4media Staff May 30, 2018 11:31 AM

OMI undertook the campaign using large format impactful billboards to help create buzz about Titan’s extensive wedding range of products

exchange4media Staff May 23, 2018 2:24 PM

Arun Murthy appointed as Vice President Business Development; Tanushri Roy appointed as Business Head Corporate Sales – West; Preeti Bagga appointed as Business Head Corporate Sales – North

exchange4media Staff May 18, 2018 8:49 AM

Ecosys boasts of some robust data and analytics capabilities and provides measurable ROI in the out of home and ambient media space

exchange4media Staff Apr 11, 2018 8:54 AM

The move to digital has given OOH advertising a new scope to become not just an afterthought but be at par with TV, Print and pure-play Digital when it comes to ad spends

Ruhail Amin Mar 23, 2018 8:56 AM

Indrajit Sen demystified the key points on how OOH industry needs a common voice for self-regulation today at the 8th edition of e4m NEONS OOH conference, held in Gurugram on Wednesday

Anam Khan Mar 23, 2018 8:53 AM

The agency also took home the OOH Media Agency of the Year with its CEO Suresh Balakrishna honoured as the OOH Person of the Year

exchange4media Staff Mar 22, 2018 8:56 AM

Snapshots taken of the NEONS Awards and OOH Conference 2018, held on the 21st March in Delhi.

exchange4media Staff Mar 22, 2018 8:55 AM

The jury meet and deliberation over the deserving winners for the 8th edition of e4m NEON OOH Awards 2018 was held on March 13 at Le Meridien, Gurugram

Anam Khan Mar 14, 2018 8:54 AM

Exchange4media asked a few players, both media owners and OOH agency heads, about their perspective on this year’s annual fiscal statement and found that one of the major topics of discussion is lead in digital

Aarti Pahwa Mar 1, 2018 8:53 AM

The brand adopted a strategic approach for implementing this campaign, conceptualised by Times OOH

Aarti Pahwa Feb 28, 2018 1:49 PM

In conversation with exchange4media, Sunil Vasudeva, Director, Pioneer Publicity, shares his thought on the current status of the OOH Industry, accountability and the company's growth plans

Aarti Pahwa Feb 27, 2018 8:54 AM

Hospitals are deploying digital signage systems in lobbies to communicate with audiences in various parts of a hospital.

Aarti Pahwa Feb 26, 2018 10:29 AM

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