Out Of Home News


The brand has used various touchpoints of the station to showcase its entire product range with larger-than-life imagery

exchange4media Staff Jun 21, 2022 6:43 PM


The campaign covers four cities across India and includes eye-catching billboards in prominent, high-traffic locations

exchange4media Staff Jun 16, 2022 11:44 AM


Industry players acknowledge that there has been a shift from traditional OOH to digital outdoor screens that are already accommodating smarter marketing strategies

Shantanu David Jun 14, 2022 9:03 AM


The programmatic roll-out has been implemented across all airports within the Adani airports portfolio with Lemma as technology partner

exchange4media Staff Jun 3, 2022 10:24 AM


Over 500 hoardings have been put up in key locations in several key markets for the brand

exchange4media Staff May 27, 2022 8:40 AM


The campaign involves a series of installations, including billboards, unipoles, and bus shelters located across Delhi/NCR

exchange4media Staff May 23, 2022 10:28 AM


As per industry estimates, the sector is expected to register a 12-15% growth as compared to the pre-pandemic levels

Sonam Saini May 17, 2022 8:45 AM


The FMCG major recently roped in Connect OOH for the campaign

exchange4media Staff May 16, 2022 1:23 PM


Bumble aims to encourage its community to embrace dating with the ‘You’ve Got This’ campaign

exchange4media Staff May 14, 2022 8:44 AM

Yash raj

Huge hoardings of Ranveer Singh holding a foetus along with a sharp tag line - Jayeshbhai Ko Ladka Hoga Ya Ladki took over the various hotspots

exchange4media Staff Apr 22, 2022 5:12 PM


The campaign includes cut-outs at cinemas & outdoor sites, radio jingle and KGF: Chapter 2 star-cast visits at popular malls

exchange4media Staff Apr 19, 2022 2:33 PM


Industry experts say that the next couple of years will be marked by convergence in business operation, marketing & business delivery with digital at its center

Shantanu David Apr 5, 2022 8:28 AM


The digital billboards are spread across key touchpoints in Ahmedabad such as arterial roads, tourist hot-spots and recreational and leisure areas

exchange4media Staff Mar 30, 2022 6:07 PM

Alok Jalan

Alok Jalan, MD, Laqshya Media Group, shares the group's incredible journey of 25 years, COVID's impact on the OOH sector, its recovery plans, and more

Sonam Saini Mar 28, 2022 8:51 AM

Zest Outdoor Logo

The project includes the installation of 12,000 sq. ft solar panels across a 11675 sq. ft advertising space

exchange4media Staff Feb 25, 2022 1:02 PM

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube