Out Of Home News

The brand has used various touchpoints of the station to showcase its entire product range with larger-than-life imagery

exchange4media Staff Jun 21, 2022 6:43 PM

The campaign covers four cities across India and includes eye-catching billboards in prominent, high-traffic locations

exchange4media Staff Jun 16, 2022 11:44 AM

Industry players acknowledge that there has been a shift from traditional OOH to digital outdoor screens that are already accommodating smarter marketing strategies

Shantanu David Jun 14, 2022 9:03 AM

The programmatic roll-out has been implemented across all airports within the Adani airports portfolio with Lemma as technology partner

exchange4media Staff Jun 3, 2022 10:24 AM

Over 500 hoardings have been put up in key locations in several key markets for the brand

exchange4media Staff May 27, 2022 8:40 AM

The campaign involves a series of installations, including billboards, unipoles, and bus shelters located across Delhi/NCR

exchange4media Staff May 23, 2022 10:28 AM

As per industry estimates, the sector is expected to register a 12-15% growth as compared to the pre-pandemic levels

Sonam Saini May 17, 2022 8:45 AM

The FMCG major recently roped in Connect OOH for the campaign

exchange4media Staff May 16, 2022 1:23 PM

Bumble aims to encourage its community to embrace dating with the ‘You’ve Got This’ campaign

exchange4media Staff May 14, 2022 8:44 AM

The campaign has been executed in all major cities across the country

exchange4media Staff May 10, 2022 5:17 PM

Huge hoardings of Ranveer Singh holding a foetus along with a sharp tag line - Jayeshbhai Ko Ladka Hoga Ya Ladki took over the various hotspots

exchange4media Staff Apr 22, 2022 5:12 PM

The OOH campaign is spread across 140 cities in India

exchange4media Staff Apr 20, 2022 3:52 PM

The campaign includes cut-outs at cinemas & outdoor sites, radio jingle and KGF: Chapter 2 star-cast visits at popular malls

exchange4media Staff Apr 19, 2022 2:33 PM

The mandate is for a tenure of 15 years

exchange4media Staff Apr 14, 2022 11:54 AM

It is installed at Bandstand Promenade, Bandra in Mumbai

exchange4media Staff Apr 13, 2022 12:34 PM

Industry experts say that the next couple of years will be marked by convergence in business operation, marketing & business delivery with digital at its center

Shantanu David Apr 5, 2022 8:28 AM

In 2021, the Chennai International Airport handled 5.49 million passengers

exchange4media Staff Mar 30, 2022 6:40 PM

The digital billboards are spread across key touchpoints in Ahmedabad such as arterial roads, tourist hot-spots and recreational and leisure areas

exchange4media Staff Mar 30, 2022 6:07 PM

Alok Jalan, MD, Laqshya Media Group, shares the group's incredible journey of 25 years, COVID's impact on the OOH sector, its recovery plans, and more

Sonam Saini Mar 28, 2022 8:51 AM

The project includes the installation of 12,000 sq. ft solar panels across a 11675 sq. ft advertising space

exchange4media Staff Feb 25, 2022 1:02 PM