Out Of Home News
times ooh

The holistic campaign was spread across major airports in India where each airport highlighted a different and unique aspect of Tamil Nadu

exchange4media Staff Dec 7, 2020 5:54 PM

OOH festive spends revenue

While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was visibly muted when compared to last year’s festive season

Noel Dsouza Dec 7, 2020 8:34 AM

Nabendu Bhattacharyya Resigns

He has stepped down from his role as CEO & MD after completing more than 6 years with the organisation

exchange4media Staff Dec 4, 2020 3:13 PM

hyderabad rooftop hoardings restriction

Last week, Hyderabad OOH Owners also organized a peaceful protest against the order since it will take away most media sites from OOH owners in the GHMC vicinity

Noel Dsouza Dec 1, 2020 9:08 AM

OOH

Location Media Xchange, the supply-focussed arm of Moving Walls, is amplifying the creatives on partner screens across Singapore, Malaysia, Indonesia, Philippines, and India

exchange4media Staff Nov 30, 2020 11:27 AM

dooh unified measurement system

DOOH experts talk about the potency of a standardized measurement system for the medium as pDOOH gains prominence in the current market scenario

Noel Dsouza Nov 30, 2020 8:49 AM

ooh

The diverse kitty comprises massive unipoles, impactful gantries, toll plazas and more

exchange4media Staff Nov 23, 2020 5:59 PM

Digital Place Based Media

DOOH experts share key learnings from location-based solutions to provide brands with an effective ROI

Noel Dsouza Nov 23, 2020 8:30 AM

senco

Considering the festive season an opportune time to connect with the audiences, the jewellery brand advertised on JCDecaux Street Furniture in Delhi

exchange4media Staff Nov 20, 2020 3:32 PM

Skechers

The brand teamed up with Aishwarya Gajanan Ghare, Marishaa Shah and Priyanka Chinchorkar for the Out of Home activity in Mumbai

exchange4media Staff Nov 18, 2020 3:32 PM

OOH Diwali Spends

Industry players say brands have renewed their interest in the medium and some new sectors have also come on board boosting the recovery process

Noel Dsouza Nov 12, 2020 9:41 AM

Mumbai OOH Owners

Some OOH owners shared that they are now appealing for an extension of the waiver till August 2020

Noel Dsouza Nov 10, 2020 8:04 AM

airport branding post lockdown

The increase in flights is expected to bring more opportunities for brands to advertise on airport sites, thus speeding OOH sector's revival post the pandemic

Noel Dsouza Nov 9, 2020 8:34 AM

tanishq

The OOH campaign is part of Tanishq’s 360-degree marketing plan for their new festive collection Ekatvam and will be displayed for a month

exchange4media Staff Nov 6, 2020 5:07 PM

DOOH

DOOH experts share how brands can amplify the reach and visibility of their campaign with modern digital signage solutions

Noel Dsouza Nov 5, 2020 8:35 AM

naresh Bhandari

Bhandari will be taking ‘a sabbatical due to personal exigencies’

exchange4media Staff Nov 4, 2020 3:43 PM

MCGM Waiver License Fees

The corporation has also passed a verdict that states there will be no composition charge levied on Mumbai OOH owners until January 2021

Noel Dsouza Nov 4, 2020 8:28 AM

IOAA

Mukesh Gupta (Graphiads-Delhi), Sunil Maheshwari (Maheshwari Advertising-Bhopal) and Manmohan Maan (Popular Advertiser – Bengaluru) are the other members nominated to the Board of Advisors

exchange4media Staff Nov 3, 2020 1:53 PM

MMRCL

The brand that wins the bid will gain rights to 100 square meters of ad space at the concourse, platform levels, fare collection gates, staircases, elevators and more

Noel Dsouza Nov 3, 2020 8:36 AM

posterscope ooh mobility report

Posterscope’s OOH Mobility report has recorded a 12% mobility rate compared to the pre-COVID environment and showcases that ⅔ of people find OOH more visible currently

exchange4media Staff Nov 2, 2020 8:14 AM