Out Of Home News

OOH

The move will enable media owners and clients to play a small part in popularising various public service initiatives, said a city-based OOH player

Noel Dsouza Feb 3, 2021 8:22 AM

Leafberry dooh installation

The new DOOH installation is located in a prime location in Sarabha Square a prime location in Ludhiana

exchange4media Staff Feb 2, 2021 10:30 AM

Budget-OOH&Radio Industry

Experts from both media sectors said that the stock market’s reaction with a positive jump is a good sign for the advertising industry as a whole

Noel Dsouza Feb 2, 2021 8:40 AM

coral infinite

The agency will offer 360-degree media led solutions across OOH, retail, events, BTL and soon venturing into digital space

exchange4media Staff Feb 1, 2021 11:29 AM

delhi metro advertising decreases

The DMRC has seen a growth of 150% since the resumption of metro services; however, advertisers' confidence in the medium has seemingly still not gained momentum

exchange4media Staff Feb 1, 2021 8:30 AM

sujit

Former Director & CEO of Ecosys OOH, Banerjee will start his stint with Moving Walls on February 1

exchange4media Staff Jan 29, 2021 3:46 PM

BFSI and Real Estate on OOH

Experts say that the two categories contribute around 30% of the media spends on OOH and this is expected to increase significantly

Noel Dsouza Jan 29, 2021 8:19 AM

Colgate Vedshakti - Sudarsan Pattnaik

Padma Shri awardee sand artist Pattnaik creates a stunning sand sculpture for Colgate Vedshakti toothpaste at Puri Beach in Odisha

exchange4media Staff Jan 25, 2021 1:54 PM

automated media buying dooh

Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow

Noel Dsouza Jan 21, 2021 8:29 AM

NDMC Illegal Media

The policy, which keeps road safety and city aesthetics in mind, states that prior permission of the NDMC authority is required to display an ad

exchange4media Staff Jan 20, 2021 9:18 AM

Prashant Mishra

Mishra has over 19 years of experience in Brand Management, Business Development & Buying with specialization in Out of Home and Activation

exchange4media Staff Jan 19, 2021 12:22 PM

publicis

The move has brought an end to its 27-year partnership with Dentsu's Posterscope in UK and their 50-50 joint venture Meridian Outdoor

exchange4media Staff Jan 13, 2021 11:59 AM

ooh trends 2021

OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021

Noel Dsouza Jan 13, 2021 8:50 AM

hyderabad ooh

In Feb 2020, the city’s municipal administration had called for the removal of rooftop formats that are 60 feet above ground level, an order which OOH players say will cause revenue loss of Rs 200 cr

Noel Dsouza Jan 6, 2021 8:46 AM

dmrc advertising bid line 1

The tender issued by DMRC states that the chosen bidder will have ‘exclusive advertising rights’ for a span of 9 years

Noel Dsouza Jan 5, 2021 9:00 AM

ooh campaigns 2020

Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium

Noel Dsouza Jan 5, 2021 8:52 AM

tanishq

The campaign has been carried out in top metros - Mumbai, Delhi NCR, Bangalore, Kolkata, Hyderabad and Ahmedabad

exchange4media Staff Jan 3, 2021 6:00 PM

OOH sectors post lockdown

As per OOH leaders, after markets began to open, DOOH and Ambient OOH media sites took centerstage amongst brands

Noel Dsouza Jan 1, 2021 8:45 AM

yearend

2020 saw a list of marquee OOH appointments along with influential heads moving on from their leadership post. e4m takes a look at some of these prominent developments

Noel Dsouza Dec 30, 2020 8:36 AM