Out Of Home News
Airport OOH

Some of the brand activations have been carried out by Times OOH

exchange4media Staff Sep 26, 2020 12:27 PM

moving walls

The group intends to accelerate the adoption of real-time audience measurement in OOH with the move

exchange4media Staff Sep 25, 2020 2:18 PM

Covid OOH Ads Return in Mumbai

OOH players say the new CSR Covid campaign by MCGM won’t restrict brands from wanting to invest in outdoor media and is a voluntary exercise

Noel Dsouza Sep 23, 2020 8:46 AM

laqshya

Laqshya Group’s proprietary software platform called SHARP has gathered compelling data about the spending habits of people

exchange4media Staff Sep 22, 2020 12:41 PM

Vritti Solutions Brand Activations

The agency launched two CSR campaigns for the Ayurvedic brand, one focusing on building immunity for police personnel and the other on relieving exam stress of IIT & NEET aspirants

Noel Dsouza Sep 22, 2020 9:29 AM

somany

In association with Times OOH, the brand targets niche flying travellers to promote Germ Shield tiles powered by Germ Shield Technology

exchange4media Staff Sep 17, 2020 6:38 PM

Axis

Axis Bank has selected Terminal 2 of Mumbai Airport to target affluent travellers for promoting their latest offers on credit cards

exchange4media Staff Sep 16, 2020 12:15 PM

OOH and IPL 2020

OOH experts say that brand activations on the sporting event will see a huge dip this year but they are hopeful interest will pick up towards the second half of the tournament

Noel Dsouza Sep 16, 2020 9:14 AM

Mumbai OOH Licence Fee Waiver

If the Bombay High Court rules in OOH owners' favour, they will be able to reclaim their payments with interest

Noel Dsouza Sep 10, 2020 9:30 AM

Delhi Metro Advertising Revival

Delhi OOH players share insights on opportunities available for brands at metro media sites, how this reboot will help in OOH’s revival and the brands that are likely to show interest

Noel Dsouza Sep 7, 2020 8:47 AM

Pramod Bhandula JCDecaux

Bhandula, Executive Chairman, JCDecaux India, shares insights on the revival of OOH industry post COVID, the brands that are helping with the reboot, and more

Noel Dsouza Sep 4, 2020 7:39 AM

DOOH Inventories in Restaurants

e4m spoke to DOOH experts about their initiatives during Unlock 4.0, new opportunities brands can gain and the potency of DOOH in the F&B Industry in the new normal

Noel Dsouza Sep 3, 2020 8:05 AM

Verizon

The integration expands Verizon Media’s global programmatic DOOH footprint and enhances the omnichannel media buying experience

exchange4media Staff Sep 2, 2020 3:10 PM

MSRDC Development on Liscence Fees

OOH industry experts weigh in on the recent rebate and extension granted by MSRDC to all advertising contracts for the lockdown period

Noel Dsouza Sep 2, 2020 8:20 AM

OOH in Bangalore post lockdown

The use of large format media has been banned in Bengaluru for over two years now. This has left OOH players with only two options to offer to brands: transit and DOOH inventories

Noel Dsouza Sep 1, 2020 9:26 AM

mall

The agency claims it is the biggest advertising digital display ever installed inside any mall in India yet

exchange4media Staff Aug 31, 2020 7:12 PM

DelhiOOH

OOH players say that to revive the economic dent, agencies are offering discounted packages and are hoping brands will capitalise on the opportunity

Noel Dsouza Aug 31, 2020 8:49 AM

Growth in Airport Advertising

Experts say one of the key factors driving this growth is the increase in the dwell time of passengers at airports due to increased security measures

Noel Dsouza Aug 27, 2020 8:42 AM

Air Asia

The campaign, conceptualised by Posterscope India, focuses on large format hoardings and has been launched in Jamshedpur

exchange4media Staff Aug 26, 2020 2:38 PM

Mumbai OOH growth post lockdown

OOH players say the unlocking of the city coinciding with the festive season - the reopening of malls & traffic back on roads – are all driving the recovery

Noel Dsouza Aug 26, 2020 9:05 AM