Marketing News
DavidPayne

David Payne, Global Head of strategy & operations at Mediakeys, talks about their strategic partnership with Laqshya Media Group, India's OOH market and more

Sonam Saini Nov 20, 2018 8:36 AM

bbc

The campaign's message was that BBC News has expanded in new languages, offering the knowledge and perspective that helps audiences to progress

exchange4media Staff Nov 14, 2018 11:35 AM

ranveer singh kotak

Ranveer Singh came on board as Kotak Mahindra Bank’s brand ambassador in June 2018 and is the face of its #IndiaInvited campaign

exchange4media Staff Nov 13, 2018 7:50 AM

bbmp ban and floods

Kerala Floods and BBMP ban on hoardings are playing spoilsport for South OOH industry this Diwali

Neethu Mohan Oct 29, 2018 8:31 AM

MTV

Conceptualised in-house and executed by Zenith Outdoors, the billboards bring to life the shows’ content theme and gives the audience a sneak-peek of what to expect when they tune-in

exchange4media Staff Oct 24, 2018 12:15 PM

laqshya

Amarjeet Singh Hudda on what ails the OOH industry in India and the medium adopting digital slowly but surely

Dolly Mahayan Oct 16, 2018 7:47 AM

festival logo

According to industry experts, OOH industry is once again expecting a huge surge in traffic thereby compensating for the losses incurred last year due to policy changes

Dolly Mahayan Oct 15, 2018 9:05 AM

Vyoma Media will aim to build on the massive affinity towards the TVS brand by engaging consumers through their smart dispays at ticket counters across the Kolkata Metro and Bihar railway stations.

exchange4media Staff Oct 4, 2018 6:55 PM

Objective was to bring out the #BeUnlimited spirit of the athletes that resonates with Edelweiss

exchange4media Staff Sep 24, 2018 4:19 PM

OOH industry has incurred a loss of almost Rs 60 crore just during the months of July-August

Neethu Mohan Sep 10, 2018 8:59 AM

Arora on the OOH medium, measures companies should take to promote programmatic digital OOH across markets and growth of DOOH in the near future

Dolly Mahayan Sep 7, 2018 8:56 AM

Noomi Mehta on the various aspects of OOH advertising and why it is crucial for brands

Dolly Mahayan Sep 6, 2018 8:56 AM

Time Outdoor Monitoring tracks OOH spends, monitors outdoor campaigns and tracks the effectiveness of spends. The report is based on PAN India analysis across 42 cities

exchange4media Staff Aug 28, 2018 4:54 PM

According to Alok Gupta, Delhi has become too expensive a market for clients to execute outdoor campaigns

Dolly Mahayan Aug 27, 2018 8:57 AM

Nayak currently heads operations under the Dentsu Aegis Network (DAN) umbrella for Posterscope (OOH), Brandscope (OOH), Ambient OOH, Hyperspace (Retail), InDeed (CSR Advisory) and C-LAB (Celebrity & Sports Management)

Sonam Saini Aug 21, 2018 8:56 AM

Posterscope India has rolled out a 14-day OOH campaign for Behrouz Biryani in Delhi and is mapping the reach through its proprietary tool, OOHZONE

exchange4media Staff Aug 20, 2018 8:55 AM

'The Bloody Ghoul' symbol has been sprayed on Sacred Games billboards across the city

exchange4media Staff Aug 17, 2018 8:55 AM

Executed by Street Talk, this time the brand solely chose the OOH medium, considering its TG

exchange4media Staff Aug 2, 2018 5:54 PM

Currently launched in Bangalore, the campaign focuses on inviting customers to sell their cars at the city’s Cars24 branch in their very first visit.

exchange4media Staff Jul 23, 2018 5:06 PM

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