Out Of Home News
Prashant Mishra

Mishra has over 19 years of experience in Brand Management, Business Development & Buying with specialization in Out of Home and Activation

exchange4media Staff Jan 19, 2021 12:22 PM

publicis

The move has brought an end to its 27-year partnership with Dentsu's Posterscope in UK and their 50-50 joint venture Meridian Outdoor

exchange4media Staff Jan 13, 2021 11:59 AM

ooh trends 2021

OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021

Noel Dsouza Jan 13, 2021 8:50 AM

hyderabad ooh

In Feb 2020, the city’s municipal administration had called for the removal of rooftop formats that are 60 feet above ground level, an order which OOH players say will cause revenue loss of Rs 200 cr

Noel Dsouza Jan 6, 2021 8:46 AM

dmrc advertising bid line 1

The tender issued by DMRC states that the chosen bidder will have ‘exclusive advertising rights’ for a span of 9 years

Noel Dsouza Jan 5, 2021 9:00 AM

ooh campaigns 2020

Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium

Noel Dsouza Jan 5, 2021 8:52 AM

tanishq

The campaign has been carried out in top metros - Mumbai, Delhi NCR, Bangalore, Kolkata, Hyderabad and Ahmedabad

exchange4media Staff Jan 3, 2021 6:00 PM

OOH sectors post lockdown

As per OOH leaders, after markets began to open, DOOH and Ambient OOH media sites took centerstage amongst brands

Noel Dsouza Jan 1, 2021 8:45 AM

yearend

2020 saw a list of marquee OOH appointments along with influential heads moving on from their leadership post. e4m takes a look at some of these prominent developments

Noel Dsouza Dec 30, 2020 8:36 AM

brands on ooh

Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year

Noel Dsouza Dec 22, 2020 9:05 AM

ott on ooh

Experts say that OTT has still retained its love for the billboard medium and brands are gradually returning to OOH in the Unlock phase

Noel Dsouza Dec 21, 2020 8:26 AM

social street creditors case

e4m has learnt that IOAA is on the verge of filing a complaint with the Economic Offences Wing

exchange4media Staff Dec 17, 2020 8:59 AM

year ender

OOH experts detailed how the year of 2020 has expanded ambient DOOH solutions and the offerings they were able to provide brands with this year

Noel Dsouza Dec 15, 2020 8:21 AM

Spotify OOH campaign

The OOH campaign for Spotify’s ‘#2020Wrapped, on a good note’, conceptualized by Leo Burnett. showcases audio stories on data and trends of India’s streaming habits

Noel Dsouza Dec 11, 2020 7:53 AM

dooh restrictions

Players in the sector say if government approvals are set in motion, DOOH will accelerate further and give brands better ROI

Noel Dsouza Dec 9, 2020 8:33 AM

Skechers-OOH activity

Conceptualized by Street Talk, the global sports company teams up with three women mountaineers for an OOH activity to inspire the youth of today

exchange4media Staff Dec 8, 2020 2:53 PM

times ooh

The holistic campaign was spread across major airports in India where each airport highlighted a different and unique aspect of Tamil Nadu

exchange4media Staff Dec 7, 2020 5:54 PM

OOH festive spends revenue

While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was visibly muted when compared to last year’s festive season

Noel Dsouza Dec 7, 2020 8:34 AM

Nabendu Bhattacharyya Resigns

He has stepped down from his role as CEO & MD after completing more than 6 years with the organisation

exchange4media Staff Dec 4, 2020 3:13 PM