Out Of Home News
Gour Gupta

Gupta talks about the evolution of Tribes, campaigns close to his heart and the key trends to keep in mind for 2020

Noel Dsouza Jan 6, 2020 8:45 AM

Gautam Bhirani

The MD of Eyetalk Media Ventures, Bhirani shares insights on digitisation, the shift in the OOH media landscape and his predictions for 2020

Anjali Thakur Jan 6, 2020 8:38 AM

Imagica Fan Bus

A radio contest was run for a week on Radio City leading to the main event and the campaign mix comprised of Radio and BTL

exchange4media Staff Jan 4, 2020 8:24 AM

Alok Jalan

The MD of Laqshya Media Group, Jalan shares insights on their recent campaigns, in-house measurement tool SHARP and predictions for 2020 in OOH

Noel Dsouza Jan 3, 2020 8:24 AM

OOH Game Changers

If 2019 was an eventful year for OOH, 2020 is poised to be even bigger. All eyes are on these industry bigwigs who are set to make it happen

exchange4media Staff Jan 2, 2020 8:51 AM

BJP

The BJP is likely to emerge as the biggest spender on OOH for the upcoming Delhi assembly elections

exchange4media Staff Jan 2, 2020 8:22 AM

Jumanji The Next Level OOH

Before the launch of the movie, Sony Pictures and its outdoor agency Raya Media leveraged a 3D outdoor display to grab eyeballs

Anjali Thakur Dec 30, 2019 8:07 AM

Philips

The company joined hands with Carat Media & Ambient India to launch the Digital Out-of-Home (DOOH) campaign, using ROOH capabilities

exchange4media Staff Dec 27, 2019 2:34 PM

Swacch bharat

The mission is on the lookout for agencies that can help with print, radio and digital advertisements, and outdoor media

exchange4media Staff Dec 27, 2019 8:49 AM

Netflix

Posters from 'Leila' and 'Sacred Games 2' have been placed at multiple locations of the transport network, driving audiences to download and binge watch during their commute

Anjali Thakur Dec 26, 2019 8:45 AM

Laqshya Media Unacademy

The billboards have been erected in cities across the country including Delhi, Bengaluru, Kolkata, Pune, Hyderabad, Ahmedabad, Cochin, Jaipur, Indore, Kota, Lucknow, Patna and Bhubaneshwar

exchange4media Staff Dec 23, 2019 6:15 PM

OOH Ads

Given the line up of state elections in the coming year, experts believe that the OOH industry will see spends to the tune of Rs 800 crore-Rs 1000 crore

Anjali Thakur Dec 23, 2019 8:24 AM

Sanjeev Goyle

Goyle, CEO, Rural & OOH, IPG Mediabrands India, speaks about the agency’s growth over the years, its recent account wins and trends & challenges of the OOH industry

Noel Dsouza Dec 20, 2019 9:28 AM

OOH Trends 2020

Programmatic set to transform DOOH & the year ahead will see media buying backed by data and analytics, say industry experts

exchange4media Staff Dec 19, 2019 7:56 AM

OTT

The marriage between OOH and Digital has worked fantastically across India in the past five years, according to industry experts

Anjali Thakur Dec 18, 2019 7:51 AM

hair & care

The outdoor installation for Hair & Care Fruit Oils sensed when trains would arrive at the station, and showed the brand ambassador Shraddha Kapoor’s hair blowing as if windswept by the moving train

exchange4media Staff Dec 17, 2019 5:29 PM

Rachana Lokhande

Rachana Lokhande, Co-CEO, Kinetic India provides insights about the OOH industry's trends and challenges

Noel Dsouza Dec 17, 2019 9:01 AM

Billboard image

Industry leaders share insights on the key events that influenced the OOH industry

Anjali Thakur Dec 16, 2019 9:28 AM

Mandeep Malhotra

Malhotra, Founding Partner, CEO, The Social Street, spells out the trends and challenges of the OOH sector, and how the industry has fared this year

Noel Dsouza Dec 12, 2019 8:58 AM