Out Of Home News

The campaign is based on the insurer expanding the definition of ‘family’

exchange4media Staff Jan 2, 2023 2:49 PM

The first-of-its-kind set-up has been installed in Bengaluru

exchange4media Staff Dec 23, 2022 3:10 PM

The Ahmedabad-based brand utilised the complete network of digital billboards by occupying all slots, managed by Times OOH in the city

exchange4media Staff Dec 21, 2022 3:10 PM

The campaign has been launched in partnership with Times OOH

exchange4media Staff Dec 12, 2022 3:13 PM

The campaign is spread across high footfall catchment areas of North India

exchange4media Staff Dec 6, 2022 5:42 PM

The tender is for 9 stations in Corridor 1

exchange4media Staff Dec 1, 2022 12:21 PM

The key offerings include brand name on the platform signage, colour scheme of the platform, wrapping/painting on seating benches, branding on the fence of the potted plants, etc.

exchange4media Staff Nov 16, 2022 5:09 PM

The campaign also features brand ambassador Esha Deol

exchange4media Staff Nov 15, 2022 3:48 PM

The campaign has been jointly executed by Lemma and Yahoo

exchange4media Staff Nov 7, 2022 3:25 PM

The agency also won the OOH mandate for Muthoot Forex for the Kochi market

exchange4media Staff Nov 7, 2022 11:36 AM

The campaign has been strategically executed across eight-plus cities and in more than 250+ media to drive talkability

exchange4media Staff Nov 2, 2022 11:41 AM

The installations have been set up in bustling locales around India

exchange4media Staff Oct 25, 2022 6:00 PM

The 3D experience has been crafted by Inventech from the Laqshya Media Group

exchange4media Staff Oct 20, 2022 2:13 PM

The ‘Festival of Change’ is a pan India campaign

exchange4media Staff Oct 19, 2022 2:40 PM

The campaign has been conceptualised by AdLift

exchange4media Staff Oct 12, 2022 1:22 PM

Some of the most prominent brands executing pDOOH campaigns are Flipkart, Cleartrip, TATA Cliq, Automobile brands Royal Enfield, Mahindra, and Hyundai, the company said

exchange4media Staff Oct 6, 2022 6:55 PM

The outdoor campaign in the backwaters of Kerala has been conceptualised by Tribes Communication

exchange4media Staff Oct 5, 2022 11:00 AM

The hyperlocal ads explore the dating cultures of specific cities

exchange4media Staff Oct 4, 2022 12:31 PM

The campaign will run for a month

exchange4media Staff Oct 3, 2022 3:31 PM

Inventech, a Laqshya Media Group company, has created the industry-first 3D DOOH installation

exchange4media Staff Sep 20, 2022 12:01 PM