Out Of Home News
Godrej AC

The campaign has been launched in various cities in Telangana including Nalgonda, Mahabubnagar, Siddipet, Warangal, Armoor, Khammam, Nizamabad, Adilabad and Karimnagar

exchange4media Staff Mar 29, 2019 1:07 PM

IPL PerfectFan

The contest is a dialogue driven integration that enables fans to share their selfies real-time on TagTalk with location based live social media integration while cheering for their favourite team

exchange4media Staff Mar 26, 2019 8:31 AM

Outdoor advertising

Industry experts on the growth and relevance of OOH this election despite the growing popularity of digital and social media

Anjali Thakur & Dolly Mahayan Mar 12, 2019 8:43 AM

Haresh Nayak

Nayak, Regional Director, Posterscope Asia Pacific & Group MD, Posterscope Group South Asia spoke on how outdoor advertising can be optimised with the help of data, technology & infrastructure

exchange4media Staff Mar 11, 2019 9:04 AM

Prem Shankar Jha

Jha, Deputy Commissioner, South Delhi Municipal Corporation, in his special address spoke about Supreme Court's new advertisement policy, which he said has given the OOH industry a new direction

exchange4media Staff Mar 11, 2019 12:56 AM

NEONS OOH Panel 1

At the ninth edition of NEONS OOH Conference and Awards 2019 experts took centre stage to discuss issues prevailing in the OOH sector

exchange4media Staff Mar 9, 2019 10:59 AM

RachanaLokhandeNeons

Rachana Lokhande, CO-CEO, Kinetic India addressed a session on 'Measuring Impact in OOH Advertising: Practical or Impossible?'

exchange4media Staff Mar 9, 2019 10:55 AM

NEONS panel 3

At the NEONS OOH Conference and Awards 2019 panellists discussed what is the next step in DOOH to attract maximum eyeballs

exchange4media Staff Mar 9, 2019 10:45 AM

NEONS OOH Awards

Amazon India bags Advertiser of the Year award, while fbb's Fashion Glam Tram wins the award for Campaign of the Year

exchange4media Staff Mar 8, 2019 8:36 PM

Rakesh Kaul

Kaul, President- Consumer Business & CEO- Evok Retail at HSIL Ltd will give a valedictory address at the upcoming ninth edition of OOH Conference and Neon Awards

Anjali Thakur Mar 5, 2019 9:15 AM

Rachana Lokhande Kinetic

At the NEONS OOH Conference and Awards 2019, Lokhande CO-CEO, Kinetic India will speak on 'Measuring Impact in OOH Advertising: Practical or Impossible’?

exchange4media Staff Mar 4, 2019 8:21 AM

Transit Advertising

The advantages of transit advertising is that it can’t be turned off like a television, delivers a varied audience, offers flexibility of ad size and location, and has longer shelf life

Dolly Mahayan Mar 1, 2019 9:09 AM

Sujit Banerjee

At the 9th edition of NEONS OOH Conference and Awards, Banerjee will be speaking on ‘Value Proposition as an Instrument of Transformation.’

Anjali Thakur Feb 27, 2019 9:09 AM

Haresh Nayak NEONS

Haresh Nayak, Group MD Posterscope Group, will speak on 'How data, technology and infrastructure optimise the future of OOH'

exchange4media Staff Feb 25, 2019 9:10 AM

VivoValentines

Its the first programmatic DOOH campaign at a national level, with location-based, day & time targeted content optimization and amplification

exchange4media Staff Feb 18, 2019 2:20 PM

PramodBhandula

Bhandula, Executive Chairman, JCDecaux India believes that OOH industry in India still has a long way to go to match the standards of matured markets such as the US and China

Dolly Mahayan Jan 25, 2019 8:13 AM

OOH

Display Metrics India Private Ltd, MGE Data and IPSOS unveil measurement of display

exchange4media Staff Jan 18, 2019 8:14 AM

CrayonsAdvertising

Industry pundits call it the most valuable outdoor asset offering guaranteed eyeballs to a huge number of people at a geographical location of a few hundred hectares

exchange4media Staff Dec 28, 2018 11:37 AM

rooh

Most of the screens are cloud-based that enables ease and flexibility in campaign management

exchange4media Staff Dec 5, 2018 1:09 PM

Karthi Marshan

CMO, Kotak Mahindra said, brand ambassador responsibility is to espouse the brand’s values, bring them alive and guarantee attention of the prospective consumers

Dolly Mahayan Dec 4, 2018 9:18 AM

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