Out Of Home News
qr codes dooh

DOOH experts share their views on the rising trend of QR codes and how they can help in conceptualizing personalized content for consumers

Noel Dsouza Feb 22, 2021 8:31 AM

bmc

Orion Advertisers & Selvel Publicity have been pulled up by BMC for allegedly hacking trees to prevent them from obscuring their billboards

exchange4media Staff Feb 20, 2021 10:33 AM

lemma

Partnership extends Lemma’s online Digital Out Of Home network into mobile games and boosts AdInMo’s reach in key Asian gaming market

exchange4media Staff Feb 18, 2021 3:20 PM

ooh quarter filings

After an encouraging Q3, industry experts say that a 60-80% recovery rate is expected for Q4 revenue filings

Noel Dsouza Feb 17, 2021 8:44 AM

BMC announcements on Mumbai OOH hoardings

Giving a much-needed fillip to Mumbai OOH, BMC’S 2021-22 Budget announced some encouraging news like exemption from hoarding fees and plans for new signage boards

exchange4media Staff Feb 9, 2021 8:37 AM

Dunzo-Brandscope

Through this campaign, Dunzo has strategically chosen five pin codes - locations where it has witnessed both emerging demand and a potential new demographic

exchange4media Staff Feb 8, 2021 3:15 PM

ooh data rich campaigns

OOH leaders say that location and consumer insights are available with the billboard industry but the only cause for concern is presumed vs definite data

Noel Dsouza Feb 8, 2021 9:06 AM

Infinite Screen

Bank of Baroda, ITC, Samsung, Netflix, Cadbury and more have already boarded this mega LED screen with their campaigns & are becoming the eye candy for all

exchange4media Staff Feb 5, 2021 12:38 PM

OOH

The move will enable media owners and clients to play a small part in popularising various public service initiatives, said a city-based OOH player

Noel Dsouza Feb 3, 2021 8:22 AM

Leafberry dooh installation

The new DOOH installation is located in a prime location in Sarabha Square a prime location in Ludhiana

exchange4media Staff Feb 2, 2021 10:30 AM

Budget-OOH&Radio Industry

Experts from both media sectors said that the stock market’s reaction with a positive jump is a good sign for the advertising industry as a whole

Noel Dsouza Feb 2, 2021 8:40 AM

coral infinite

The agency will offer 360-degree media led solutions across OOH, retail, events, BTL and soon venturing into digital space

exchange4media Staff Feb 1, 2021 11:29 AM

delhi metro advertising decreases

The DMRC has seen a growth of 150% since the resumption of metro services; however, advertisers' confidence in the medium has seemingly still not gained momentum

exchange4media Staff Feb 1, 2021 8:30 AM

sujit

Former Director & CEO of Ecosys OOH, Banerjee will start his stint with Moving Walls on February 1

exchange4media Staff Jan 29, 2021 3:46 PM

BFSI and Real Estate on OOH

Experts say that the two categories contribute around 30% of the media spends on OOH and this is expected to increase significantly

Noel Dsouza Jan 29, 2021 8:19 AM

Colgate Vedshakti - Sudarsan Pattnaik

Padma Shri awardee sand artist Pattnaik creates a stunning sand sculpture for Colgate Vedshakti toothpaste at Puri Beach in Odisha

exchange4media Staff Jan 25, 2021 1:54 PM

automated media buying dooh

Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow

Noel Dsouza Jan 21, 2021 8:29 AM

NDMC Illegal Media

The policy, which keeps road safety and city aesthetics in mind, states that prior permission of the NDMC authority is required to display an ad

exchange4media Staff Jan 20, 2021 9:18 AM