Out Of Home News
OOH

The creative work will be carried out by a team of in-house creative specialists

exchange4media Staff Jun 1, 2020 10:00 AM

JustOutdoor

The platform also aims to provide data-driven solutions to optimize efficacy for OOH campaigns that cover media inventory management, planning, monitoring and evaluation

exchange4media Staff May 28, 2020 11:28 AM

OOH

Bombay High Court has issued an interim order instructing BMC not to impose licence fee on hoardings for May in wake of the losses suffered by OOH companies during COVID-19 pandemic

Noel Dsouza May 27, 2020 8:39 AM

OOHIndustry

Companies have asked civic bodies for 100 per cent waiver of April and May 2020 fee

Noel Dsouza May 26, 2020 8:27 AM

Gautam Bhirani

Guest Column: Gautam Bhirani, Managing Director, Eyetalk Media Ventures, on DOOH networks playing a significant role in keeping the public informed during these times

Gautam Bhirani May 25, 2020 2:03 PM

Ambient Advertising

OOH industry experts share their views on ambient DOOH screens gaining prominence once the lockdown relaxes

Noel Dsouza May 25, 2020 8:17 AM

New traditions

Totalling more than 40,000 square feet, the new display canvas amounts to almost a full acre of high-resolution LED signage

exchange4media Staff May 22, 2020 2:00 AM

OSACC

The campaign invites Kerala OOH players to submit COVID-19-themed creatives, of which the six best ones will be awarded a cash prize

exchange4media Staff May 21, 2020 5:09 PM

Century Edge1 Digital Outdoor Media

Edge1 software will enable them to easily plan, buy and monitor their outdoor advertising networks

exchange4media Staff May 21, 2020 12:27 PM

OOH in Post COVID environment

OOH leaders discuss the inventories they would bet their money on, the brands that are likely to bounce back on OOH and how the medium will emerge in a post COVID environment

Noel Dsouza May 21, 2020 9:24 AM

DOOH COVID-19

OOH industry leaders spell out the potency of DOOH and how they think outdoor ad players should realign themselves in the new world order

Noel Dsouza May 18, 2020 8:43 AM

JCDecaux and Delhi Police COVID Campaign

Bus queue shelters in Delhi were decked with a message reminding people to stay indoors as much as possible & thanking those on the frontlines

exchange4media Staff May 15, 2020 6:20 PM

moving walls

The awarded patent is for a system of multiple sensors, which are dispersed in a particular geographical location where a media site is located

exchange4media Staff May 15, 2020 12:08 PM

Signpost Surveillance Booth

This inventory is self-sustainable through AdEx and a step towards making cities future-ready post COVID-19

Noel Dsouza May 12, 2020 3:03 PM

railway minister

The Federation of Advertising Agents of Indian Railways sought a one-year license fee waiver among a charter of requests made to Railway Minister Piyush Goyal

exchange4media Staff May 11, 2020 1:24 PM

Mandeep Malhotra

Malhotra, the agency’s Founding Partner & CEO, will now be leading all operations in the wake of Pratap Bose’s exit

exchange4media Staff May 9, 2020 9:58 AM

OTT and OOH

COVID-19 has affected the symbiotic dynamics of outdoor advertising and OTT platforms. But experts hope that OOH will make up for the lost time when human traffic increases post the lockdown

Noel Dsouza May 6, 2020 8:55 AM

laqshya

Online shopping is the only digital activity that is poised for growth post lockdown

exchange4media Staff May 4, 2020 3:14 PM

DAN Milestone Brandcom

Nabendu Bhattacharyya, CEO & MD - Milestone Brandcom, will spearhead the initiative aimed at future-proofing the group along with working closely with other DAN markets to strengthen its capabilities

exchange4media Staff May 4, 2020 3:10 PM

Barry Frey

Barry Frey, President, CEO of DPAA, made the announcement while speaking at the e4m 'Out of Home in the times of Stay at Home' webinar

Ruhail Amin May 1, 2020 8:53 AM