Out Of Home News
OOH

According to Pitch Madison Report Mid-Year Review, OOH is predicted to grow from Rs 1750 crore to Rs 2300 crore in 2020

exchange4media Staff Aug 19, 2020 2:00 PM

Experiential Marketing and OOH

OOH industry leaders share how brands can leverage from the combination of OOH & experiential marketing and the activations they curated during the lockdown

Noel Dsouza Aug 17, 2020 9:00 AM

Festive Season OOH

OOH players say with most brands looking at moving inventory during this festive season, Out of Home has the perfect opportunity to bounce back

Noel Dsouza Aug 14, 2020 8:43 AM

Times OOH

With the lockdown phasing out, the OOH agency says its time again for advertisers to regain the attention of the premium audiences of the country

exchange4media Staff Aug 13, 2020 12:24 PM

Binod Moment Marketing

Brand experts share how the 'Binod' trend has become viral and how brands are using this to amplify the messaging of their products or services

Noel Dsouza Aug 11, 2020 8:56 AM

Social Media Integrated with OOH

We look at two successful OOH campaigns of the recent times along with their integrated solution of social media creatives, which piqued curiosity in consumers

Noel Dsouza Aug 10, 2020 8:23 AM

Reopening of Malls in Mumbai

OOH industry leaders share how they plan to bring back brands to malls

Noel Dsouza Aug 5, 2020 8:47 AM

Laqshya Media Group

As per Laqshya Media Groups Exclusive Research about 136 districts, comprising 139,641 villages, likely to lead the economic revival process

exchange4media Staff Aug 3, 2020 2:32 PM

Ajay Mehta

The Managing Director of Cinema (ITV) and OOH (Kinetic) spells out his new client solutions, insights on the in-house tool IOM & trends that will be potent for this new post-COVID market environment

Noel Dsouza Aug 3, 2020 8:42 AM

OOH Audience Measurement System

Given the unpredictable business environment due to the COVID crisis, marketers are looking for ROI-driven campaigns and accountability for each ad dollar spent

Noel Dsouza Jul 24, 2020 8:54 AM

lemma

The strategic partnership utilized Elevision’s premium network of large format digital screens & Lemma’s programmatic DOOH platform

exchange4media Staff Jul 21, 2020 1:57 PM

hoichoi

The platform aims to amp up excitement for the series, while becoming the first in the entertainment sector to kickstart the billboard campaign

exchange4media Staff Jul 20, 2020 2:44 PM

Mobile Integration with DOOH

Industry heads share how data-led solutions will be of utmost importance as there will be an increasing need for more ROI-driven campaigns in a post-COVID world

Noel Dsouza Jul 16, 2020 8:43 AM

Moving Walls

The partnership is meant to accelerate the adoption of automated & audience-driven OOH and place-based advertising

exchange4media Staff Jul 15, 2020 11:12 AM

people

The data is collected from multiple sources like Mobile, RFID, POS, IoT driven devices

exchange4media Staff Jul 14, 2020 6:15 PM

ZeeCampaign

The campaign by Laqshya Media Group shows, if done right, the OOH medium can create an impact that will remembered for a long time

Noel Dsouza Jul 14, 2020 8:17 AM

Kinetic

India On The Move (IOM) will provide customised mapping solution for clients with outline of audience aggregation across geographies

exchange4media Staff Jul 10, 2020 1:17 PM

Nikhil Rungta

Rungta, Country Manager, India, Verizon Media, spells out the potency of DOOH in a post-lockdown environment and the solutions they have conceptualized in the DOOH space

Noel Dsouza Jul 9, 2020 8:42 AM