Top Story

e4m_logo.png

Home >> Media - Others >> Article

ZenithOptimedia bags media duties of Nestlé India

15-November-2005
Font Size   16
ZenithOptimedia bags media duties of Nestlé India

ZenithOptimedia was entrusted with the media buying and planning duties of Nestlé India today. Though the company refused to divulge the account size, agency sources said that size of the account was upwards of Rs 50 crore. The incumbent agency was Universal McCann.

Nestlé spokesperson Himanshu Manglik said, “The size of the business is large, but we can’t divulge the size of the business. This change has been initiated after benchmarking its current quality, terms and priorities of media services. The company expects to leverage the international best practices in this area to further increase efficiencies in the future.”

Elaborating on the win, ZenithOptimedia, CEO, Ambika Srivastava, said, “We are very excited over the win. We will be handling their media planning and buying.” She further said that there were three agencies in the pitch – WPP’s GroupM , Universal McCann and ZenithOptimedia.

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)