Top Story


Home >> Media - Others >> Article, Barclays to launch co-branded Yatra Barclaycard

Font Size   16, Barclays to launch co-branded Yatra Barclaycard and Barclays have joined hands to launch a co-branded Yatra Barclaycard that will feature the Yatra Miles programme, along with a host of other consumer benefits. The Yatra Barclaycard is claimed to be India’s first online travel co-branded credit card and the only multi-carrier frequent flier programme.

Dhruv Shringi, CEO and Co-founder, Yatra Online, said, “The Indian travel market is flourishing, but the needs of the Indian traveller are under-served. The Yatra-Barclays alliance will play a significant role in strengthening our commitment to make travelling not just enjoyable, but also smart, simple and advantageous for our customers. The card offers attractive travel benefits and rewards, and is tailor-made to keep pace with the rapidly growing demands of frequent business and leisure travelers in India.”

Samir Bhatia, MD, India and Indian Ocean, Barclays Bank PLC, said, “Indian customers are looking for competitive, innovative, clear products, and Barclays is well positioned to serve them.”

Kusal Roy, Head of Cards-India, Barclays Bank PLC, added, “We are delighted to add the Yatra Barclaycard to our range of cards especially targetted at Indian travellers who are increasingly using online travel services without having their spend rewarded.”

Currently, is posting average revenue of $12 million a month, with a volume of 5,000 tickets and 300 room nights a day. The company projects a turnover of over $100 million by the end of 2007. Meanwhile, Barclays has been in India for close to three decades, more recently through Barclays Capital, a leading investment bank. It has launched its global retail and commercial banking division over the past year, with a variety of products and services targetted at the cross section of India customers.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by