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VNU unveils re-branding exercise; to be now known as The Nielsen Company

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VNU unveils re-branding exercise; to be now known as The Nielsen Company

In a bid to emphasise its brand name and its commitment to creating an integrated, streamlined global organisation, VNU has announced it is rechristening itself as The Nielsen Company.

“Nielsen is one of the greatest names in the information services industry. For more than 75 years, the Nielsen brand has stood for the highest standards of integrity and quality, for independence and objectivity, and for an unrelenting dedication to helping clients be more successful. The Nielsen name is a source of pride for everyone in our organisation, and it is now the name under which we all will go to market,” explained David L Calhoun, Chairman and CEO of The Nielsen Company.

The immediate steps to launch the new branding for the company include the introduction of a new corporate website, ( and graphic identity. The new identity will be rolled out progressively by all Nielsen businesses during 2007.

Calhoun said that, given the company’s increased focus on marketing and media information services, Nielsen was a name that more clearly suggested the company’s position and role in the marketplace.

“We are focused more intently than ever on the delivery of truly integrated marketing and media services that reveal clients’ growth opportunities,” he said, adding, “We are uniquely positioned to provide clients with a complete understanding of consumer behaviour, with new insights into where their markets are headed, and with high-value solutions to their business issues. We will work more closely together than ever to deliver revolutionary products and services that bring real clarity to today’s complex markets.”

Calhoun further said that Nielsen would be the primary name and branding that would be adopted in every part of their business. “That said, there is no question that the existing identities or brands such as ACNielsen, Nielsen Media Research, Spectra, Homescan, BASES, Claritas and many others, including their respective underlying product brands, plus our many business media and editorial identities have tremendous meaning and equity in the marketplace. As we implement our new branding, we will protect and enhance that equity and link it appropriately to the governing Nielsen brand,” said he.


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