Top Story

e4m_logo.png

Home >> Media - Others >> Article

TNS Media Intelligence acquires PressWatch in Germany

11-September-2007
Font Size   16
TNS Media Intelligence acquires PressWatch in Germany

TNS Media Intelligence, a division of global market information provider TNS, has acquired PressWatch GmbH, the reference for media monitoring and evaluation services in Germany. This move gives a boost to TNS’ offering and market share in Western Europe.

Based in Hamburg, PressWatch GmbH was founded in 1999 and is well known for its high quality information service and cutting-edge technologies. Since its launch, the company has covered several sectors including IT and automotive. The company operates a range of specialised services including digital clippings from over 1,000 print publications, monitoring of 7,000 online media sites, both national and international, media response analyses and sponsoring evaluation.

Jean-Michel Portail, Managing Director, TNS Media Intelligence Europe, said, “Through the acquisition of PressWatch GmbH in Germany, TNS Media Intelligence is strengthening its worldwide network and reinforcing its strong position in Western Europe. We are now present in 24 countries across Europe and Asia. This international reach enhances our ability to deliver a daily and pro-active multimedia monitoring service to our global accounts.”

Jörg Kramer, Managing Director, PressWatch, said, “PressWatch is number one in delivering international news monitoring services in Germany. Being a part of a strong international group will strengthen this position and will allow us to offer new and competitive solutions to our clients.”

Established in 24 countries, TNS Media Intelligence explores all forms of media like print, radio, TV, Internet, social media, cinema and outdoors, across the world, 24 hours a day, seven days a week, and offers a full range of insights and analyses. Its services include advertising expenditure monitoring, advertising creation monitoring, news monitoring and sports sponsorship evaluation, among others. TNS Media Intelligence tracks three million brands and is a partner to 16,000 customers in the world.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...