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The most popular headlines on exchange4media in 2010

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The most popular headlines on exchange4media in 2010

The Indian media and advertising industry is bidding farewell to yet another action packed year. And even as much has happened in the year, here is a list of the top few developments that were read the most by readers.

Break in Aaj Tak’s reign; India TV claims top spot (September 16, 2010)

Interestingly, this report has remained the highest read through the year. Rajat Sharma’s India TV had left its rivals behind in the TRP stakes to be the new No. 1. It had unseated Aaj Tak, for long the numero uno amongst Hindi news channels, for six weeks. From Week 33 to Week 37, India TV has remained ahead of other Hindi news channels in CS 15+ category in all Hindi speaking markets. Since then, the war has continued though Aaj Tak is another genre leader that knows how to defend its turf.

IRS 2010: A comprehensive coverage of all the quarters

Indian Readership Survey can create havoc in the industry with the release of every round, and this year the frequency of chaos had increased. It was interesting to note that even as most IRS reports managed to stay in Most Popular, it were reports that included players such as The Times of India, Hindustan Times, Dainik Jagran and such rivals that stayed on top.

Post CWG opening ceremony, newspapers sing a different tune; even cricket takes a back seat (October 05, 2010)

The spectacular opening ceremony of the Commonwealth Games in Delhi silenced everyone, and overnight all criticisers, including the media, were full of superlatives and praise. The U-turn by the media, in particular, has been interesting, so much so that even the India-Australia cricket series that was going on at that time had to take a back seat.

Notion Ink's Adam finally available – India’s best tablet? (December 20, 2010)

Bangalore-based startup Notion Ink finally put the much delayed Adam tablet on sale. The device, which is priced a tad lower than the iPad, is a standout product from an Indian manufacturer, which aims to compete with Apple and Samsung not by offering a low price, but by providing a user experience and device engineering at a quality that matches the global leaders. The launch has not been without controversy, however, and CEO Rohan Shravan defends his company’s decision to keep things under wraps even as it starts to sell the tablet.

Microsoft says online better than television for advertising (December 06, 2010)

Microsoft is focusing on social networks over television to publicise its newest gaming product. The company feels that while they needed to run a major television campaign when they launched the Xbox 360 in India, today the market is more mature, and hence, it is more effective to let people get hands on time with the devices instead, and to build awareness online.

Prabhu Chawla to quit India Today Group; set to join The New Indian Express (December 13, 2010)

Well known journalist Prabhu Chawla bid adieu to the India Today Group in December, where he was Editor (Languages), and has joined The New Indian Express newspaper as Editorial Director. In a latest development, Chawla has signed a deal with a TV channel and will soon return as a talk show host from January 15, 2011.

The rise of the Bengali GECs; new channels stir up the market (July 21, 2010)

Bengali GECs have been seeing quite some action in recent times. The recent launch of Mahuaa Bangla channel and a new GEC planned by the ABP Group in October, has stirred up a lot of excitement in the market. Media professionals explain how different Bengali GECs are from Hindi GECs and the way forward for these new channels.


Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

Vikas Sharan, shares Regalix's vision and mission, and how the company has progressed over the years since its inception in 2004 with the ever-evolving technologies

Larraine Criss on the launch of MainAd's flagship proprietary technology, Logico by partnering with Google and how they are going to expand in and explore the Indian market

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

The publishing giant could not find an appropriate replacement for ex CEO, Vivek Khanna's position

Kranti Gada has been promoted as the Chief Operating Officer from that of Senior Vice President-New Business Development

In a letter, various employee associations of AIR and DD have requested the Government to explore the possibility of payment of salary directly from the I&B Ministry