Top Story

e4m_logo.png

Home >> Media - Others >> Article

Tennis ace Mahesh Bhupathi ropes in actor Saif Ali Khan for Grapewine

12-November-2004
Font Size   16
Tennis ace Mahesh Bhupathi ropes in actor Saif Ali Khan for Grapewine

Grapewine, the entertainment arm of ace tennis player Mahesh Bhupathi’s events and sports management company, has signed a formal agreement with actor Saif Ali Khan to manage his career and business interests.

“The company would be looking at brand endorsements, appearances, concerts, stage shows, films and other commercial activities,” said Anirban Das Blah, VP, Sales and Marketing. Asked on the commercial that would be endorsed by Saif, he explained, “Currently, Saif will be endorsing Seagrams and Asian Paints. His Pepsi contract has expired but we are looking at extending it depending on the negotiations. Also, we have identified five to six categories that would be endorsed by Saif.”

On the image-building exercise, he said, “The primary task would be to clear all the rumours revolving around Saif. After the break-up with actor Amrita Singh, journalists have hounded Saif and we see all sorts of information being published. So we need to clear this.”

Commenting on this move, Saif Ali Khan said, "It is great that I can put in a hundred percent into acting, while Grapevine’s team, can guide me and manage my career in a professional manner. I really enjoyed working with Grapevine earlier this year and our comfortable working relationship urged me to sign with them.”

Mahesh Bhupathi, Managing Director, Grapevine, said, “Saif Ali Khan’s talent, youth and magnetism gives him tremendous prospects as an actor and personality. This association is an opportunity for us to nurture and further his potential. It is also an indication of Saif’s foresight and dedication to his profession.”

Grapevine has worked with both international and domestic clients including Anna Kournikova, ICICI Bank, Deutsche Bank and Seagram India.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular