Top Story

e4m_logo.png

Home >> Media - Others >> Article

Star India, Dharma Productions form creative and business partnership

05-June-2015
Font Size   16
Star India, Dharma Productions form creative and business partnership

Star India has partnered with Karan Johar’s Dharma Productions to form creative and business partnership. The deal is to produce nine films spread over a period of three years.‎

“The Indian film industry is an important market for us and this strategic partnership offers us an excellent opportunity to fundamentally change the content quality paradigm. This venture is the natural step in our progression to create entertaining and eclectic content for a global audience and to grow the business through game-changing innovation in content, marketing and distribution,” said Uday Shankar, CEO, Star India. “Fox Star is delighted to partner with Karan Johar, a creative visionary and one of the industry’s leading director-producer’s with an impressive line-up of films planned in the coming few years,” he added.

“Movies for me have always been a blend of artistic and commercial resources. Dharma Productions has always endeavoured to attain the highest form of celluloid excellence and entertain simultaneously. I am glad we have found a partner in Star India and Fox Star Studios for a visionary 9 films alliance,” said Karan Johar, adding, “This partnership will not only be the coming together of two forces who understand the need of the cinematic hour but also work as a unit to increase the footfall strength at the movies and empower other verticals. It’s a new age of cinema and this association is a glorious reflection of the times.”

Apoorva Mehta, CEO of Dharma Productions, said, “It is by far the biggest collaboration that the Indian film Industry has ever seen. With this strategic deal, Dharma has entered into a new phase of movie business which will provide a disruptive growth model for all the parties involved. This landmark decision will bring on board the most visionary and astute leaders together who will drive the overall strategy for making, promoting and distributing movies. I am happy to say that Dharma is excited and geared up for these new opportunities in the coming years and it definitely looks like the beginning of a game-changing era for the industry.”

Fox Star and Dharma will collaborate and work towards the entire slate of nine films which boasts of a stellar line up of titles, helmed by the country's finest actors, directors, including Karan himself, the company statement stated.  ‎ ‎

Tags Dharma Productions Fox Star Studios Uday Shankar

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube