Top Story

e4m_logo.png

Home >> Media - Others >> Article

Seventynine wins monetization mandate for HT Media mobile apps

27-October-2015
Font Size   16
Seventynine wins monetization mandate for HT Media mobile apps

Seventynine, part of digital media platform SVG Media, today announced winning an exclusive mandate from HT Media Limited for end-to-end monetization of the latter’s mobile apps on Android and iOS platforms. These apps include Livemint, Hindustan Times and Hindi Hindustan.

Seventynine is using a combination of ad formats like video, rich media, HTML and static banners at various ad spots with a single integration to monetize these apps. Apart from helping leading publishers like HT Media monetize their digital assets, Seventynine also delivers rich video advertising solutions to digital marketers and advertisers. The company works with over 350 leading apps, more than a hundred advertisers and serves in-app video ads to 50+ million smartphone users in India.

Sanjay Trehan, Business Head- Digital Content and Syndication, HT Media Ltd. said, "We have partnered with Seventynine for end-to-end monetization of our Android and iOS apps. Their product is promising since it can run all ad formats on custom ad spots with a single integration. We are looking at a hockey stick growth over the next two quarters and expect Seventynine to ride the wave with us, with high quality user experience and top notch revenue generation."

Commenting on the win, Roshan Kumar, General Manager-Media Alliances, Seventynine stated, “As more individuals shift to consuming news and content on the way through news-based mobile apps, we are excited to be part of the transformation of a highly reputed media house. With our innovative and exhaustive Ad platform, we are changing the way ad monetization works and are confident to offer maximum exposure for advertisers without compromising on user experience. With our inhouse- DMP capabilities, we are at the cusp of a revolution towards understanding more about consumer behaviour on mobile, and offer tailored solutions to our partners.”

Siddharth Kelkar, Business Head, Seventynine added, “With HT Media coming on board, we have strengthened our news and finance offering in the market. With the onset of the festive season, advertisers increasingly look for premium consumer sets that are viewed from the lens of purchasing power, Socio-Economic Classification and online behaviour. With events like Flipkart’s Big Billion Day, as well as sales promotions on various brands, advertising activity in general goes up by 30-50 per cent depending on the brand. We are looking at being a major stakeholder in this upswing with our partnerships and innovations.”

Tags Seventynine HT Media Livemint Hindustan Times Hindi Hindustan SVG Media

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)