Top Story


Home >> Media - Others >> Article

Sesame Workshop to set up NGO in India, appoints Sashwati Banerjee as Executive Director

Font Size   16
Sesame Workshop to set up NGO in India, appoints Sashwati Banerjee as Executive Director

Sesame Workshop will be setting up a NGO in Delhi. The move has been initiated to develop strategies and partnerships that will ensure ‘Galli Galli Sim Sim’, an alliance between Turner India and Sesame Workshop, delivers on its mission to educate and engage pre-school children throughout India.

The office will drive Galli Galli Sim Sim’s outreach projects and manage its network of collaborative partnerships with other NGOs, funding partners, consumers, government agencies, educational institutions, broadcasters, and production team members.

For the record, Galli Galli Sim Sim is a broad-based, multi-platform educational initiative for young Indian children. A television show of the same name will debut later this year on Cartoon Network and POGO.

Sesame Workshop has appointed Sashwati Banerjee as Executive Director of the NGO, while Shari Rosenfeld, Vice-President, Developing and Emerging Markets, Sesame Workshop, will oversee it.

“With over 15 years’ experience in creative and management positions, Sashwati is deeply committed to children’s and women’s rights issues. We are thrilled that she will be joining our team to lend her expertise in raising the profile of Galli Galli Sim Sim, an initiative aimed at promoting joyful learning of basic life skills for India’s young children, and celebrating the diversity that is a part of their everyday lives,” said Rosenfeld.

Most recently, Banerjee was the Programme Director and Communications Advisor with Abt Associates, for the Private Sector Partnership One Project. Funded globally by the United States Agency for International Development (USAID), the project provides technical leadership to expand the private sector’s interest, ability and direct involvement in the sustainable provision of quality reproductive and other health information, and products and services in the developing world.

Prior to this position, Banerjee worked with Ogilvy & Mather as Business Manager, where she was instrumental in setting up their healthcare division. In addition, Banerjee has worked with non-profit organisations on projects as diverse as coordinating large photo exhibits to contributing to the development of a publication about the reproductive health status of women in India.

Congratulating Banerjee on her appointment, Soumitra Saha, Senior Vice-President, Regional Advertising Sales and Marketing, Turner Entertainment Networks Asia, and Project Director, Sesame India, said, “With her experience and well-honed skill set in the niche segment of social sector, Sashwati Banerjee is well positioned to spearhead and successfully extend the long term educational objectives of Galli Galli Sim Sim to reach millions of young kids through the specially designed outreach campaign.”


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.