Home >> Media-Others >> Article

SC issues notice to Coke, Pepsi for causing damage to environment

15-August-2002
Font Size   16
SC issues notice to Coke, Pepsi for causing damage to environment

The Supreme Court on Wednesday issued notices to Coca-Cola and Pepsico following a suo motu application filed by the amicus curae Harish Salve in the forests case. The application was triggered off by a report in the Sunday edition of The Indian Express, ‘Rape of the Rock’. The report deals with the damage the cola companies were causing to the environment by painting their advertisements on the rocks on the Manali-Rohtang Pass.

A three-judge bench of the apex court comprising Chief Justice of India BN Kirpal, Justice KG Balakrishnan and Justice Arijit Passayat issued notices on why exemplary damages should not be asked to be paid by these companies.

The two companies will have to appear on the next date of hearing. Anywhere else in the world, “...damaging invaluable fragile, geological formations” is a punishable crime, said the newspaper report.

Salve requested the court to direct the National Environmental Engineering Research Institute (Neeri) to inspect the stretch of road between Manali and Rohtang particularly from the point of view of examining the damage caused to the ecology by advertisements and similar activities carried out in that area.

Salve also requested the court to direct the Himachal Pradesh government to stop painting on the rocks or any other affixation of advertisements in the eco-sensitive Manali-Rohtang area.

The amicus curiae submitted that the Himalayas were the highest mountains in the world having certain rock surfaces dating back to 45 million years and stressed that as it was a eco-fragile zone, there was an urgent need to keep it free from all kinds of pollution.

He said from village Kothi to Rallah waterfalls to Beas Kund, a stretch of about 56 km, advertisements have been plastered on the entire mountain side.

Terming plastering of the rock faces with advertisements as a non-forest activity, Salve said as the entire land in question belonged to the state’s forest department and was governed by the Indian Forest Act and the Forest Conservation Act, such activities could not be carried out without prior permission of the Union Government.

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

He is the man behind India's most rewarded and talked about campaign at Cannes 2018, 'Blink to Speak. Read on to find out how he conceptualised the idea and led the team that created the campaign.

Facebook-owned Instagram introduces IGTV, a new app to upload long-form vertical videos, intensifies competition with YouTube.

Piyush and Prasoon Pandey will be the first Asians and first from WPP to be deemed with this honour tonight at the Cannes Lions Festival of Creativity