Top Story


Home >> Media - Others >> Article

Samsung bags coveted title sponsorship of Indo-Pak series

Font Size   16
Samsung bags coveted title sponsorship of Indo-Pak series

As the excitement over the forthcoming India-Pakistan cricket series reaches a new high, Team Samsung sprang a big surprise by bagging the official sponsorship for the Test and one day internationals series, set to begin in March.

In a statement issued from Pakistan, Shaharyar M. Khan, Chairman PCB stated, “I am very pleased to announce that Samsung have won the rights of Title Sponsorship for the India-Pakistan Test and one day series taking place in Pakistan. This award of sponsorship rights has resulted from a transparently conducted tender process.”

The two teams will now vie for the Samsung cup in both formats.

Ravinder Zutshi, Director-Sales, Samsung, said, “We are indeed very pleased to have secured the title rights to the forthcoming Indo-Pak Cricket Series .We believe that sports has a role in uniting communities across the globe, and more so in the case of cricket, which is a passion for people in both India and Pakistan. We are delighted to be able to bring this historic series to our consumers and join them in celebrating cricket in a spirit of friendship and healthy competition.”

In a related move, Hero Honda, has bagged the co-sponsorship of the series.

For the record, arch-rival LG electronics is the official sponsor of International Cricket Council (ICC) till 2007 and had recently launched a special campaign ‘LG- Captain of India’ to catch the cricket frenzy of the nation, with a media budget of around Rs 10 crore for the year 2004.


Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

Vikas Sharan, shares Regalix's vision and mission, and how the company has progressed over the years since its inception in 2004 with the ever-evolving technologies

Larraine Criss on the launch of MainAd's flagship proprietary technology, Logico by partnering with Google and how they are going to expand in and explore the Indian market

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

The publishing giant could not find an appropriate replacement for ex CEO, Vivek Khanna's position

Kranti Gada has been promoted as the Chief Operating Officer from that of Senior Vice President-New Business Development

In a letter, various employee associations of AIR and DD have requested the Government to explore the possibility of payment of salary directly from the I&B Ministry