Top Story


Home >> Media - Others >> Article

Roy Morgan to introduce research model ‘Single Source Sample’ in India

Font Size   16
Roy Morgan to introduce research model ‘Single Source Sample’ in India

After successfully introducing its research model Single Source Sample in Indonesia last year, Roy Morgan Research, Australia’s leading research house, is currently looking at opportunities to introduce it in India.

“We want to do a pilot survey in the later part of the year. It would be a continuous process from next year,” said Debnath Guharoy, Regional Director, Asia, Roy Morgan Research.

As the name suggests, the Single Source Sample would give an opportunity to know the consumers in a single survey. “It is the only way to profile a consumer holistically, without assumptions and guesswork,” said Guharoy.

The research model will be a tool to get a clear picture of the consumers from all the aspects. It invites respondents to have opinion about everything from politics, to sports to business to entertainment, etc., said Guharoy.

Covering over 30 industries and over 150 product categories, the model from the Roy Morgan stable is connected to core data such as demographics, income and expenditure, attitudes and opinions, sports and leisure, lifestyle and media.

The research model proposes to have eight to ten thousand respondents per month once it starts functioning in India. Produced nationally and updated quarterly, it will help in getting access to statistically valid responses to all aspects of consumer behaviour which will help in measuring the dynamics between products and categories, consumption and demand, habits and preferences.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by