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Reporter’s Diary: Know the objective behind the work

27-April-2013
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Reporter’s Diary: Know the objective behind the work

Every morning we hear conversations happening around us about the power of the digital medium and how brands are effectively working to engage with their consumers. On the other hand, I also hear and read about the importance of the print medium and the frequent comparison between print and television.

You must be wondering why I am talking about these mediums. Working as a correspondent with exchange4media Group, my beat, though not specific, is vast. It covers all mediums and the entire South market, including important cities such as Chennai, Bangalore, Hyderabad, Kochi and Thiruvananthapuram.

The challenge is to keep a hawk’s eye on the developments in these markets so that no important news is missed. And I have been getting tremendous support from my bosses as well as my colleagues. On quite a few occasions, leads have even come from my sources in the industry and conversations with industry veterans.

One of the most interesting aspects of my work is getting to hear and interact with newsmakers in the industry. One such occasion was on Monday, April 22, 2013, when we got to hear Prasoon Joshi speaking about how while experimenting with the craft is good, it should not be at the clients’ expense. He emphasised on how an employee in the creative world should be thinking and applying those thoughts, not for the sake of winning awards, but to strike a balance between the work that will have great impact in the consumer market and also be appreciated by the jury in any award show.

A good part of my work also involves tracking all brand communications that are unveiled. And this week, two such campaigns caught my eye – Tata Sky’s long TVC titled ‘Prison Break’, which was promoted as the longest commercial ever, and I must say it looked quite interesting and was sleekly made. The other was from Brand Titan, which always comes out with good commercials.

Goafest 2013 continued to be in the news, though it’s been almost two weeks since the advertising festival got over. The much awaited decision of the Super Jury came this week – that all awards for entries under question stand and that there will be no withdrawals. The Super Jury meet took place in the presence of KPMG officials.

Among one of the several things that I have learnt from Annurag Batra, Chairman and Editor-in-Chief of exchange4media Group, is the importance of networking in the industry. It never ceases to amaze me how many people in the industry know him and his abounding energy.

Then there is my immediate boss Sneha Walke. Her energy is infectious too. She had once told me, during one of our numerous conversations, “Deepa, always ask yourself what is the objective behind doing a particular work.” And that has stayed with me every time I am work on any report.

As I am set to complete a year with exchange4media next month, I can recall so many fond memories and the tremendous support that I have received from everyone here. Here’s to a successful, long innings…

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DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS

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