Top Story


Home >> Media - Others >> Article

Recruitment firm Xanadu turns 8; looks to consolidate the market

Font Size   16
Recruitment firm Xanadu turns 8; looks to consolidate the market

Xanadu Consulting Group Pvt Ltd, touted as India’s only executive search services group focused purely on media and advertising, turned eight on April 8, 2010. According to Jaisurya Das, Director & Chief Mentor, Xanadu Consulting Group, “Going forward, the critical path for us is to consolidate the market that we service and build on the philosophy of our existence – that is, empowering media organisations and building great careers.

In an email interaction, Das said that the key point that differentiated Xanadu from other recruitment firms was the ability to recognise what the industry needed. He said, “We are armed with industry experience and eat, breathe and sleep media. We are not a typical generic consultant and hence, make the client’s job easier by targetting through our network rather than post office downloaded resumes.

While many in the industry often lament the talent crunch, Das believes that there is no dearth of talent. He maintained, “It is more of an eagle eye that is required to get to this talent. Building confidence in our clients on the available huge resource of brilliant professionals is our hallmark and I am glad that we have been able to give a host of companies the best across functions and locations. We work differently and have been termed as ‘mavericks’, but I guess that is our essence.”

Xanadu was set up in 2003 by Das after he decided to move on from The Times of India after 17 years of powering revenue, brand synergy and establishing new market supremacy. The Xanadu team comprises professionals who, apart from having sound experience and achievements in the field of media and advertising, have exceptional people skills and strong research abilities.

Xanadu offers corporates, publishers and print media groups, broadcast companies and organisations dealing in out of home media, an opportunity to achieve quantum growth in volume and value by means of building efficient and effective teams across processes.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds