Top Story


Home >> Media - Others >> Article

R V Rajan re-elected President of RMAAI

Font Size   16
R V Rajan re-elected President of RMAAI

R V Rajan, CMD, Anugrah Madison, was re-elected President of the Rural Marketing Agencies Association of India (RMAAI). The election was held at the first AGM of the RMAAI held recently in Hyderabad.

Other office bearers elected include Pradeep Kashyap, MART, Delhi, as Vice-President, Khurram Askari of Insight Connect, Hyderabad, as Secretary, R Parthasarathy, Kripa Outdoor, Chennai as Treasurer.

The following were elected to the managing committee: R A Patankar of Sampark, Pradeep Lokhande of Rural Relations, Sunil Khairnar of India Agribusiness, K Ananthakrishnan of R K Swamy Social, Anurag Gupta of Ogilvy Outreach, Sandip Bansal of Expanse, and Sanjay Kaul of Impact Communication.

Rajan said, “Following the successful conduct of the Seminar on Rural Insurance held at Hyderabad, the Association plans to have a series of industry focused seminars. The next one will be on Rural Banking, to be held in September in Mumbai, followed by seminars on Rural IT, Rural Telecommunication, etc.”

Other plans of the Association include an industry study to find out the importance given to rural marketing efforts by the corporate sector, and offering courses in rural marketing to management institutes. The Association successfully conducted a course in the S P Jain Institute of Management, Mumbai recently in which it provided the complete content and the faculty and also evaluated the students on a turnkey basis.

Next on the anvil is a quarterly journal on Rural Marketing, which will provide information on all aspects of rural marketing through news clips, case studies, interviews with stalwarts, feature articles, etc. The first issue is expected to be released in July 2006.

Another ambitious project of the Association is to conduct a ‘Rural Marketing Works’ Seminar based on a contest on rural marketing case studies. This is scheduled to be held in September 2006.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube