Top Story


Home >> Media - Others >> Article

Queensland bullish about entertainment opportunities in India

Font Size   16
Queensland bullish about entertainment opportunities in India

The trade division of the Queensland Government, Australia, is bullish about entertainment opportunities in India. The commission may also look at revising the minimum spend requirements which are currently at US$1 million. Queensland has played host to the crew of many Indian projects including 'Dil Chahta Hai,' and is looking to win back Indian film producers from South Africa, Mauritius, and Scandinavian countries.

A contingent of representatives from the industry and the trade commission are in India to explore options in the country for diverse segments including film, animation, entertainment, hospitality, sports, education and manufacturing.

"We have always believed that there is a lot of potential in this country. Our challenge is that the incentives being offered currently are not customised for the Indian market. We are currently studying what can be done for Indian producers. We will go back and reassess the incentives on offer," said Kylie Cross, Senior Marketing and Locations Advisor, Pacific Films and Television Commission, the Film Commission of the Government of Queensland.

She explained that with the primary market having been the US, UK and Europe till date, the minimum spend was appropriate and that now there was a need to rethink on that with the Indian market becoming a focus area.

Gayle O'Brien, Director, Business Development, (South Asia), Trade Division for the Queensland Government, said, "We have worked with Indian companies for a long time now in segments like entertainment. Films like Lakshya, Dhoom and Dil Chahta Hai have been shot at or worked on in Queensland. There is tremendous potential we see here and we're assessing the market now."

The regional film market too is being looked at seriously by Australian firms. Said Chayan Sarkar, of Bollywood Dreams, an Entertainment Consulting firm in Brisbane, "I am making a trip to Chennai because I think we are missing out on the regional market. There is a huge potential down in South India in places like Chennai and Hyderabad."

The Griffith Film School is assessing the market and is in talks with senior players from the industry, according to a university spokesperson who is part of the contingent. "The Australian film Industry produces 12-15 feature films a year, and creates several thousand hours of television programming for the five free to air and around 100 pay channels we have," he said.

It isn't just Queensland whose trade commission is bullish on India. Currently two states of Australia, Queensland and Western Australia have a presence of their trade commissions here. Shortly, trade commissions from Victoria and South Australia will also be setting up offices in India. As part of the measures to woo the Indian entertainment industry, a bouquet of Malayalam films is to be screened at the Brisbane Film Festival in July 2005.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...