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Pitch celebrates 1st anniversary with its Power List of 50

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Pitch celebrates 1st anniversary with its Power List of 50

A year ago, Pitch was launched to fill a void – a monthly review of trends and developments in the marketing, advertising and media space. Conventional wisdom has always suggested that one year is generally much too short a time for any product, especially in the print medium, to establish itself. But Pitch has fulfilled its promise to become a benchmark for the marketing and communication industry in this short period.

And it celebrates it first anniversary in style. First, the Pitch special anniversary issue which has just hit the stands has come out with the keenly awaited list of the 50 Most Powerful Persons in Marketing, Advertising and Media. Not only that, the magazine has chosen to mark its first anniversary with an invitation price of Rs 30, to make it more affordable. The invitation price has been enabled because of the magazine’s increased acceptability as a viable media for advertisers as well as increasing sales.

The anniversary issue also contains detailed coverage of the first Dainik Bhaskar Indian Marketing Awards, initiated by the exchange4media group that publishes Pitch. The issue has details of the high-profile jury, how the jury debated the entries, the issues raised by these industry veterans, and finally, the winners with all details about their campaigns, strategies, etc.

The high point of this anniversary edition is the ‘50 Most Powerful’ list of those who drive the wheels of the communication, media and marketing industry. They are leaders who have scaled heights. In this cover story, the Pitch editorial team has profiled these 50 stalwarts (actually 52 as there were two tied positions). The field research was conducted by CyberMedia Research and polled over 400 industry professionals for their ranking of 135 industry leaders.

In the Media sphere, the empirical research-cum-survey brought to the fore names like Vineet Jain, MD, The Times Group, Aroon Purie, CEO, India Today Group, Subhash Chandra, Chairman, Zee Telefilms, Prannoy Roy, NDTV President, Shobhana Bhartia, Vice-chairperson, Hindustan Times, Star India CEO Peter Mukerjea, Pradeep Guha, President, The Times of India, Kalanithi Maran, CMD, Sun Network, T.N. Ninan, Publisher & Editor of Business Standard among others.

In Marketing, the survey brought up names like Harit Nagpal of Hutch, Arvind Mendiratta of Whirlpool, Atul Bindal of Bharti Tele-Ventures, Atul Sobti of Hero Honda, Salil Kapoor of LG, among others.

And in Advertising, the cover story profiles the likes of Sam Balsara of Madison, Ashutosh Srivastava of GroupM, Colvyn Harris of Contract, Lynn De Souza of Lintas, Mike Khanna of JWT, Madhukar Kamath of Mudra, and creative heavyweights like Piyush Pandey, Prasoon Joshi and Prahladh Kakar, and many more.


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)