Top Story


Home >> Media - Others >> Article

Percept on a growth spurt; to raise Rs 1,500 cr through IPO, private equity and debt

Font Size   16
Percept on a growth spurt; to raise Rs 1,500 cr through IPO, private equity and debt

Entertainment, media and communications company Percept Ltd has drawn up an ambitious expansion plan for all its key areas of business as well as scaling up its content and IPR businesses. Percept is also aiming at inorganic growth within the media and communications domain.

And in order to fund future growth, Percept plans to raise Rs 1,500 crore through private equity, IPO and debt. Of this, Rs 150 crore has already been raised through Edelweiss, Passport Capital and Indivision India Partners (IIP). This has been done at a valuation of up to Rs 1,200 crore.

Percept is in advanced stages of negotiations with other strategic and financial investors, and is expecting an immediate closure of Round 1 of funding. The company is also planning an IPO in the second half of this year.

The funds would be deployed in building presence and strength in the entertainment, media and communications domain – including creation of knowledge practices, proprietary tools and assets and creation of asset and talent ownership. Funds would also be deployed in acquisitions and strategic partnerships.

Strategic investments are planned in the areas of IPR acquisition, home video distribution, film production studio, development of digital & mobile content and international distribution. These investments would result in a better integrated content business covering the complete value chain.

Percept will continue to invest more in the field of animation – both in development of global content and animation production. The marketing communication business will also be strengthened with key investments in the area of media services and digital and online marketing.

Speaking on the development, Ajay Upadhyay, President-Corporate Affairs, Percept Ltd, said, “We have been a closely held company for 24 years and grown organically and inorganically to challenge the best in the business. We are now set to enter the global stage and we will be partnering with strategic partners going forward.”

He further said, “The Indian entertainment and media industry is estimated to touch Rs 1.157 trillion by 2012 with a compounded annual growth rate of 18 per cent between 2008 and 2012.”

Also read:

Percept raises private equity worth Rs 62 crore through Indivision


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.