Top Story


Home >> Media - Others >> Article

OMS appointed media AOR for Sai Infosystem’s new retail brand

Font Size   16
OMS appointed media AOR for Sai Infosystem’s new retail brand

Optimum Media Solutions (OMS) has been appointed the media AOR for Sai Infosystem’s (SIS) new retail brand – ‘e-mall’. The mall would be home to major IT brands and is planned to help consumers co-create products of their choice. SIS also plans to get into IT retail in a big way by opening 16 similar ‘e-malls’ across the nation.

Prashant Gadhavi, Head of OMS Ahmedabad, said, “Retail is an exciting category for any agency to work on. Since e-mall is into IT retail, we will have to deal with unique challenges and our perspective will always be beyond just media, which makes it a very exciting business to handle.”

With the burgeoning gaming industry in the country, SIS also plans to get into gaming in a big way by opening around 250 ‘e-funs’ across various cities where ‘e-malls’ would be located.

Speaking on their association with OMS, Vijay Mandora, Director, SIS, said, “For us OMS is not simply a media agency. In fact, considering the kind of insights they have given us on various markets, they have been in a true sense our business partner’s right from day one.”

“OMS Ahmedabad has a history of partnering visionary entrepreneurs from Gujarat who make their presence felt on a national scale. We believe we have one more such client in SIS,” said Chandradeep Mitra, President, OMS.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.