Top Story

e4m_logo.png

Home >> Media - Others >> Article

Now, BCCI to launch its version of Twenty20 cricket

14-September-2007
Font Size   16
Now, BCCI to launch its version of Twenty20 cricket

More cricket action can be expected next year with the Board of Control for Cricket in India (BCCI) announcing the launch of Indian Premier League (IPL), which would be played in the globally popular Twenty20 format. IPL would make its debut in April 2008.

Lalit Modi, Vice-President, BCCI, hinted that around 30 individuals and corporates had shown interest in sponsoring the event. He, however, refused to divulge their names. “It’s too premature to announce sponsors. We would also go for tenders of franchisee in November 2007,” he added.

Modi also clarified that the formation of the league was not a knee jerk reaction to any rival group, but was already in the pipeline. According to him, the aim of the League was to revitalise domestic cricket. Eight domestic teams from four nations will participate in the first Twenty20 League – India, Australia, England, and South Africa.

The IPL is also the first ever attempt at the franchisee model by the BCCI. Modelled closely on the lines of the successful leagues in the US like National Basketball Association (NBA) and Major League Soccer, the governing body of IPL will consist of seven members, including Ravi Shastri, Sunil Gavaskar, M.A.K Pataudi and Rajeev Shukla. The final leg will be called ‘Champions Twenty20 League’.

The IPL will have a total of 59 matches. The winner will get Rs 8 crore, while the total prize money is Rs 20 crore.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by