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Mindspace gearing up for Kejian assignment

29-April-2004
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Mindspace gearing up for Kejian assignment

Having bagged the creative duties for Kejian Mobile Phones following a multi-agency pitch, Mindspace is gearing up for the assignment. Vivek Dev Sharma, Associate Director of Mindspace, said, “The assignment promises to be challenging and exciting as the market is already flooded with international brands. After all, any given day, the consumer is exposed to at least two mobile phone ads. ”

The 18-month old agency also recently acquired the creative duties of Godfrey Phillips India (Tea City & BevRage Express), Times of India (TimesJobs, Times Ascent, Times Response, Education Times & Times Classifieds), UNESCO and part of Max New York Life.

With the acquisition of new accounts, the agency has beefed up its team. Among the several people who joined Mindspace recently is Creative Director Sabu Paul, who moves from Contract. Sabu Paul, explaining why he joined Mindspace, said, “It’s hierarchy-free, nimble and unstuffy. Team members at every level get to contribute in everything, and get due credit. This is not something that happens everywhere.”

According to Rituu Memani, Director, “All of our growth comes from our inherent belief in providing integrated communication solutions. This is something everybody promises; but we actually deliver. Just ask our clients. As for the size, what matters is not how big your billings are, but how big your ideas are.”

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