Top Story


Home >> Media - Others >> Article

MindShare eyes acquisitions

Font Size   16
MindShare eyes acquisitions

MindShare is in the process of talking to a number of media houses for possible acquisitions and alliances. Ashutosh Srivastava, MD, MindShare confirmed this development. He however, refused to disclose the names of the agencies MindShare is in negotiations with at this moment.

MindShare plans to expand its horizons even further. It is, reportedly, in talks with a number of small and medium sized agencies nationally and internationally. Said Ashutosh Srivastava, MD, MindShare India, “There are two types of dialogues which are going on – one is at global level – which is with multinationals, and is beyond our domain – we look at the strength of those agencies in India and inform WPP. Other is, we (MindShare’s Indian operation) look at aquisition, and alliances in India.” Irvin Gotlieb, Chairman and CEO of MindShare also confirmed with exchange4media that WPP, indeed, was in the process of consolidation and acquisition as far as media business is concerned. And as for acquisition of media agencies in India, he said, “The guys here might be looking at something specific, which would eventually get to me, but right now I am not involved.”

Srivastava refused to disclose the names of the agencies MindShare is in talks with. Said he, “We are examining a lot of options. Alliances and acquisitions are one of the ways for us to grow in future. However, it is too premature to name the agencies we are talking to.”


Rishi Pratim Mukherjee finds his eternal peace at home on a typical weekend by reading his all time favourite books or simply switching off

Prashant Puri, Co-Founder and CEO of Adlift, talks about his journey from being the company’s co-founder to an investor and also tells us how automation will soon take the top spot in every marketer's list

Shikha Kapur, CMO- ‎Fox Star Studios, speaks on the evolution of digital marketing in the organisation

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

According to media reports, the new logo will not be very different from the existing one and the changes may not be very visible

Visual highlights from the seventh edition of IMPACT’s 50 Most Influential Women event held in Mumbai on Thursday 22nd March.

The FIR was filed by the police after BARC India’s vigilance team found out that the details of the households where BARC India’s BAR-O-Meters are installed were compromised