Top Story

e4m_logo.png

Home >> Media - Others >> Article

Mid-day inks pact with Clear Channel

16-July-2004
Font Size   16
Mid-day inks pact with Clear Channel

Midday Multimedia on Thursday announced that it has entered into an operational merger agreement with Clear Channel International.

As per the deal, Midday’s Rs 17 crore outdoor signage business will be merged with the Indian arm of the multinational media company headquartered in London.

The pact will compliment Mid-day’s coverage in Mumbai and Chennai, the company said in a notice to the Bombay Stock Exchange. Post merger, the total turnover of the company is expected to be around Rs 22 crore.

“The merger will also enable us to become a national player,” a senior executive at Midday Multimedia said. While the company has a presence in Mumbai and Chennai, Clear Channel International has its business in Delhi and Bangalore.

Clear Channel owns or operates approximately 1,170 radio and 19 television stations in the United States and has equity interests in over 240 radio stations internationally.

It also operates more than approximately 700,000 outdoor advertising displays, including billboards, street furniture and transit panels around the world.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients