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Mid-Day bags 3 metals at INMA Awards

19-May-2009
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Mid-Day bags 3 metals at INMA Awards

Afternooner Mid-Day has won the maximum number of awards among Indian entries at the INMA (International News Media Marketing Association) Awards 2009 held at Miami, USA.

Mid-Day bagged a Gold INMA for its Online Anniversary Celebrations Contest in the Online Advertising Sales and Retention Category. The paper also bagged a Silver INMA in the same category for its Meet n Greet with Jethro Tull & Anoushka Shankar - Online Contest.

A Bronze INMA was bagged for Mid-Day’s Axe Effect Innovation in the New Marketing Services Category, making it the highest award winner from India.

Ninety marketing campaigns from newspapers in 43 countries had been selected as finalists at the INMA Awards 2009 held at Miami, USA. Indian newspapers had received seven nominations, this year of which three went to Mid-Day. The paper had two entries awarded at the INMA Awards 2008 for excellence in marketing efforts.

Commenting on the wins, Manajit Ghoshal, CEO, Mid-day Infomedia Ltd, said, “Year-on-year nominations from prestigious international forums like INMA and IFRA are a testament to the excellent value and innovative solutions delivered by Mid-Day to clients. The team’s marketing efforts created campaigns that are globally recognised and build the Mid-Day brand in a truly memorable way.”

Neville Bastawalla, Head – Marketing, Mid-Day Infomedia, added, “Mid-Day strongly believes in working with advertisers to deliver marketing messages that create maximum impact among the desired target audience. Mid-Day’s constant marketing innovations amplify the brand and mission and the nominations and subsequent wins for the Global INMA Awards are in recognition of this effort.”

“This has been a challenging year for newspapers worldwide, and to see the high quality of marketing work is heartening for our industry’s aim to grow audience, advertising, and brand,” said Earl J Wilkinson, Executive Director and CEO of INMA. “Breakthrough campaigns like we see with our top winners, is like an exclamation point on this high level of quality,” he added.

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