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Media reaches out to Uttarakhand flood survivors

25-June-2013
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Media reaches out to Uttarakhand flood survivors

The devastation wreaked by the floods in Uttarakhand and Himachal Pradesh and the heartrending tales of the survivors have hit the conscience of the nation and help is pouring in from all quarters. While the Army and para-military forces are working against the clock and inclement weather to rescue the local inhabitants and tourists stuck in various places, we as responsible citizens can do our bit in helping people who have lost everything in the floods in whatever way we can.

Often during such calamities, the intention to help is there, but lack of coordination delays the funds and relief material reaching those affected the most.

To reach out and help the people affected by the floods, a platform has been created for media professionals, as well as people from all walks of life. There are two ways in which the media can help – one is to create awareness about the extent of devastation so that rescue operations can start. The other is to be leveraged in generating enough funds to #RebuildUttarakhand.

OMLogic has decided to co-run a social media programme with photo sharing website SloPho. SloPho enables users to create their own world where they can share photos and slogans with the people they want. OMLogic has used this unique feature and organise an online photo sharing community focussing on the Uttrakhand/Kedarnath disaster.

People can post photographs on SloPho to show solidarity towards the victims of the Uttarakhand disaster. They can either extend their prayers for those who are stranded, or can even narrate their plight to amplify the need for help, or send their suggestions to #ReBuildUttarakhand.

SloPho will then reach out and use these photographs to generate funds to help improve the situation of those who are trapped in Uttarakhand. The funds collected from corporates would not be added to the Government fund, instead it would go to a private fund ensuring that the process is kept transparent. This programme is non-political. 

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