Top Story

e4m_logo.png

Home >> Media - Others >> Article

Media Agencies cancel TAM subscription with BARC commencement date on the horizon

09-March-2015
Font Size   16
Media Agencies cancel TAM subscription with BARC commencement date on the horizon

After advisories sent by AAAI (Advertising Agencies Association of India) IBF (the Indian Broadcasting Foundation )to their members to subscribe to BARC and urging them to ‘ review and close off their existing arrangements.’ Media agencies have now taken the next step forward by writing to TAM to cancel their subscription, as the commencement date for the new measurement system BARC is on the horizon. (Industry sources indicate that BARC is slated to commence in the second week of April. )

The cancellation of subscription would be effective from 31st March 2015.


Highly placed industry sources indicate that four of the top media agencies have already written to TAM to cancel subscription.

Sources also indicate that with BARC ‘s commencement  now just around the corner a large number of channels have started cancelling their subscription of TAM as it is not lucrative to subscribe to two measurement systems .

BARC is a joint industry body bringing together broadcasters, advertising agencies and advertisers through their apex bodies – the Indian Broadcasting Foundation (IBF), AAAI and Indian Society of Advertisers (ISA) – to set up a more credible and robust TV audience measurement system.
 

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by