Top Story


Home >> Media - Others >> Article

Marching ahead to a different beat

Font Size   16
Marching ahead to a different beat

‘No more champagne, and the fireworks are through/ Here we are, me and you’ – thus sang the Swedish pop group ABBA way back in 1980. But the words ring true year after year. As the fireworks cool down and the confetti clears from our eyes, it is time to look ahead and a time to introspect. What we have achieved in the year gone by and what we aim for in the New Year.

We at exchange4media decided to start the year on a different note. Instead of the regular news reports, we thought why not let our reporters share their personal experiences with our readers – afterall, it is the age of interactivity.

So here we are, sharing our experiences with you, giving a peek into what goes on behind the scenes while working on those news reports that cover the entire gamut of the industry.

All charged up and raring to go – Noor Fathima Warsia

Ready to cook up a storm – Shanta Saikia

Out with your story – Tuhina Anand

Creating camaraderie creatively – Pallavi Goorha

The truck driver has grown up – Tasneem Limbdiwala

News of the media, for the media, by the media – Puneet Bedi Bahri

The ‘31st Dec, 08’ page of my diary – Esha Madhavan

From rookie to ‘radio expert’ – Robin Thomas

Hectic yet adventurous times ahead – Swapna Rahul Shah

Finding a foothold here – Geetanjali Minhas


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)