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Lodestar Universal bags in Asia and Middle East markets

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Lodestar Universal bags in Asia and Middle East markets

Based on the work that Lodestar Universal has done in India for, the job portal has now decided to award the media duties of its Asia and Middle East businesses also to the Lodestar Universal.

As is known, in India is a Rs 20 crore-business and the job portal has aggressive plans for the Asia and Middle East markets. Anamika Mehta, VP, Lodestar Universal, explained that even as the business is not yet as big in the other markets as it is in India, the potential is huge, and that is what Lodestar Universal counterparts in other markets is looking to build.

Following this development, the planning and buying of the activities would be decentralised, wherein the area specific offices in Asia and Middle East will take care of the client.

Mehta explained that one factor that may have worked in favour of the agency was the media approach that the agency had taken towards She said, “We have always had a 360-degree approach towards We have also effectively used the association of the client with properties like cricket, and some of the results from this is very encouraging.”


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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)