Top Story


Home >> Media - Others >> Article

KBK launches Poll Graphics package for 2009 Lok Sabha and Assembly elections

Font Size   16
KBK launches Poll Graphics package for 2009 Lok Sabha and Assembly elections

News graphics agency KBK has come out with a special Poll Graphics package for the print and web media covering both the Lok Sabha elections and Assembly elections being held simultaneously in few states in April-May 2009.

The KBK Poll Graphics package offers integrated and comprehensive coverage from pre-election to post-election period, complete with ready-to-print and uploadable graphics. The product can also be useful in the form of backgrounders and ready reckoner for bureaus, research teams and editors.

Commenting on the offer, Vijay Kumar, Managing Editor, KBK News Graphics, said, “There is a demand within news media for an integrated election product combining research, data, data analysis and branded properties. We have come out with a winner product that is modular in nature. It offers the ease to be adapted and customised at the client end to enable critical editorial value addition and the freedom to suit one’s own brand design scheme.”

KBK’s Poll Graphics product menu is quite elaborate and is divided into several sub-packages. The States Scan package is a micro-editorial study that lends itself to a macro interplay to help draw the big picture. The package is further broken up into (through detailed colour-coded graphics) sub-properties showing constituency wise winners in the last Lok Sabha and State Assembly elections, vote shares and a bird’s eye view of the outcome of past elections. The Poll Fact file sub-package comprises graphics highlighting interesting election-related statistics and information like cost of polls, age and educational profile of MPs, reservation in Parliament, representation of women in Parliament, aspirants per seat, etc.

KBK Poll Graphics will track various poll phases with graphics on areas/ constituencies polling in each phase, highlighting information like male/female contestants, party wise candidates, electors, polling booths, EVMs being used, etc. Graphics based on data and information flowing out of various sources during the poll process will be also provided. Another highlight will be the graphics showing state-wise maps of the newly delimited constituencies. The Poll on Poll sub-product has graphics offering a reality check by highlighting the various opinion polls and the final results.

At the time of polling, KBK has lined up India Verdict 2009, offering poll outcome graphics as the election results pour in. Post-poll specials will have newsgraphics on emerging political alignments/ coalitions in the run-up to the formation of the next government.


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)