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Jack Klues and David Kenny to guest edit exchange4media website

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Jack Klues and David Kenny to guest edit exchange4media website

A lot is in store for our readers this week. Apart from detailed coverage on GoaFest 2009, exchange4media brings to its readers international industry stalwarts Jack Klues and David Kenny, who will guest edit the stories to be carried on our website on April 3, 2009. Both Klues and Kenny will also share with our readers their exclusive views on a variety of issues in the form of special editorials.

Both Klues and Kenny are no strangers to the Indian advertising industry and have formidable reputations.

As Managing Partner of VivaKi, Klues oversees a variety of strategic assets spanning Digitas, Starcom MediaVest Group and ZenithOptimedia. Along with his duties at VivaKi, Klues is also member of Publicis Groupe Directoire, the elite governing body that guides his organisation’s parent company, Publicis Groupe S.A.

Klues has served as President of the Media Jury at the 2000 Cannes International Film Advertising Festival, and has earned a number of professional honours, including Mediaweek’s Media Director of the Year and Advertising Age’s Media Maven. In Klues’ first year at the helm, Publicis Groupe Media was named ‘Most Creative Global Media Organization’ by the Gunn Report for Media.

Kenny, too, is Managing Partner of VivaKi. He leads Publicis Groupe’s overall digital and interactive strategy and is a member of the Publicis Groupe Management Board (the Directoire), and the ‘P12’ Board, Executive Committee. Prior to the launch of VivaKi, Kenny was Chairman and CEO of Digitas.

In his 11 years as CEO of Digitas, Kenny had led the digital agency through a decade of evolution and growth to an industry-leading position in digital and direct marketing services.

Expect some key insights from both Klues and Kenny.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by