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India Fashion Forum to be held in Mumbai on January 29-30, 2008

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India Fashion Forum to be held in Mumbai on January 29-30, 2008

The India Fashion Forum will commence on January 29, 2008 in Mumbai. The event will bring together over 100 thought leaders and nearly 2,500 captains of the fashion businesses under one roof.

The fashion and lifestyle industry will be well represented by almost all major brands in clothing & textiles, premium fashion & accessories, jewellery & watches, sports & footwear, and home & beauty businesses.

International speakers include Troels Holch Povlsen of Best Seller, Aaron Boey of Levi's, Lakshmi Menon of GAP, James Bettle of Ben Sherman, Mourad Amarsy, Founder of Princess Tam-Tam, Graeme Payne of Field Fisher Waterhouse, and motivational management speaker Tony Hunt, among others.

Design being on the forefront at India Fashion Forum 2008, there will be several benchmark case studies presented by global authorities and super-achievers in the business. Dr Darlie Koshy, IFF Chairman & ED, National Institute of Design, said, “It will be a celebration and commemoration of the fact that design not only shapes the aesthetics, but also creates the functional value and 'reason for being', and also provides the most endearing values to brands.”

Amitabh Taneja, Chief Convener of India Fashion Forum (IFF), said, “IFF has exponentially grown as a knowledge platform of the Indian fashion, retail and lifestyle businesses, providing companies with a platform to partner, network and promote their business interests through sharing of experiences, ideas and innovative concepts. India’s is the new land of opportunities with a plethora of sectors booming at the same time. This continuous growth has made the country the much-desired golden bird, where everyone wants to gain by investing and operating in the country. The prevailing market scenario makes the country’s environment apt for new opportunities waiting to be explored.”

Meanwhile, the India Textile Forum at the IFF will see a session on 'Weaving a Vision for the Business of Fashion', moderated by Arvind Singhal, Chairman,

Technopak. Revolving around visions of India’s fashion and textile majors, the session in two parts will cover ‘Product and Process Innovation’ and ‘Branding, Positioning & Marketing’ issues in the context of business of fashion and textiles.

IFF will also see the release of the 2008 edition of ‘Images Year Book’, India's only handbook on the business of fashion covering market study on the Indian apparel market study and fashion and retail research of the Indian fashion and lifestyle market. With size, scope and also performance and expansion plans of key players, the Year Book will also carry thoughts of leading visionaries from the field of fashion.


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