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IMRB International to host seminar on ‘Building customer centric organisations’ today

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IMRB International to host seminar on ‘Building customer centric organisations’ today

In this cutthroat competitive age, retaining employees is a daunting task for any organisation. It becomes quite imperative for a compnay to lay stress on that aspect in order to build a healthy relationship amongst its employees. At the same time, they have to live up to the expectations of their customers.

Keeping this objective in mind, IMRB International, in collaboration with Walker Information, is conducting a day long seminar on ‘Building customer-centric organisations’ in the Capital on Wednesday. The seminar will be held in Mumbai on Friday.

Steven F Walker, Chairman, President and CEO, Walker Information, a world leader in measuring stakeholder relationships and corporate reputation, has been invited to be the keynote speaker at this forum.

Walker will not only present a global perspective on the topic, he will also share his experiences in this area, along with critical insights into how companies can formulate strategies for managing stakeholder relationships.

Throwing its weight behind Walker is CSMM, the specialist unit of IMRB in the area of stakeholder measurement and management. CSMM is the representative of Walker Information in the Indian sub-continent and has executed more than 800 programmes in India over the past 12 years.

Elaborating more on the seminar, Bhupendra Mathur, Senior Vice-President and Executive Director, CSMM (IMRB), said, “The objective behind organising the seminar is to address the challenge organisations face in managing and measuring the changing expectations of employees and customers.”

The seminar will feature case studies of six leading Indian companies, which include Airtel, Hero Honda, KSB Pumps, Taj Hotels, Shopper’s Stop and Titan.

Apart from the case studies, IMRB will also present a study of its own, which is the result of research conducted amongst leading corporates in India. The survey will bring forth their opinions regarding the best practice followed and challenges they face and foresee in building customer-centric organisations.


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