Top Story

e4m_logo.png

Home >> Media - Others >> Article

ICCO Summit to adopt balanced scorecard for Next Practices Roadmap

24-August-2006
Font Size   16
ICCO Summit to adopt balanced scorecard for Next Practices Roadmap

The ICCO Global Summit, the annual meeting of the public relations industry to be held in the Capital from October 4-6, will add a new dimension to the agenda by adopting Harvard professor Robert S Kaplan’s ‘Balanced Scorecard’ concept.

Based on this concept, which aligns strategy to implementation excellence, the Summit discussions will be captured in a strategy roadmap to delineate next practices for the industry. The strategy map is intended to enable firms across the globe to convert the deliberations of the two-day meet into a meaningful next practices action agenda.

Mumbai-based KP Consulting (KPC), a full-service management consultant and Knowledge Partners will draw up the strategy map to the Summit. To ensure relevance of the findings, KPC, in collaboration with ICCO, is conducting a global survey involving over 800 PR consultancies to identify the Next Practices readiness of the industry.

Advait Kurlekar, whole time Director, KPC, said, “The Next Practices Report will enable delegates to benchmark themselves against emerging global next practices.”

John Saunders, President, ICCO, said, “The distinctiveness of this Summit lies precisely here – in putting the learnings from it to immediate use through actionable strategies provided to us by KP Consulting.”

The Summit will be attended by the heads of leading global networks besides independent and regional firms in the US, Europe, Asia-Pacific and West Asia and IT, human resources and public relations measurement experts.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular