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GE Capital Lifts ESPN STAR Sports Corporate Challenger Cup

13-April-2002
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GE Capital Lifts ESPN STAR Sports Corporate Challenger Cup

The ESPN Star Sports Challenger Cup came to an end last week, with GE Capital cricket team lifting Cup, beating Gillette by six wickets. The tournament attracted some of the biggest names from the corporate circles of Delhi including Gillette, Microsoft, Seagram''s and Hero Honda.

The team earned a well-deserved victory over Gillette at the final played on March 31st in New Delhi. GE Capital scored 176 runs in 23.2 overs losing only 4 wickets to beat Gillette''s 174.

At the presentation ceremony held at Le Meridien in Delhi on Friday, Mr. Manu Sawhney Managing Director ESPN Software India Pvt. Ltd. said, "The ESPN STAR Sports Corporate Challenger Cup 2002 is a logical brand extension into the corporate world. Sports to us, is life! And, we are delighted to see so many corporates in Delhi share our view. The response has been very encouraging and over the past four weeks, we were treated to a fiercely competitive and extremely interesting tournament ".

Mr. Atul Sobti, Sr. VP-Advertising and Marketing, Hero Honda Motors Limited, said, "The ESPN STAR Sports Corporate Challenger Cup 2002 gives us an excellent opportunity to extend our association with the game of cricket on a corporate level, and to reinforce our relationship with our media partner."

Paljeet Singh of Gillette was declared as the ''Hero Honda Player Of The Series'' and took home a brand new CBZ bike from Hero Honda. He also won the Timex achievement awards for Super 6''s and Super 4''s.

Rodney Charles of Gillette was adjudged the ''Man Of The Match'' for his all-round effort, and took away an MSN watch and an ESPN Sports Kit. He even wrapped-up the series with the ''Best Batting Average'', winning a special achievement award from Timex. In addition to the Corporate Challenger Cup, GE Capital team won a holiday in Dalhousie at The Alps Holiday Resort. The Gillette team won a gift voucher worth Rs. 20,000/-

The ESPN STAR Sports Corporate Challenger Cup 2002 also had Le Meridien, Pepsi, Seagram''s and Alps Holiday Resorts as associate sponsors. Delhi based event management company ESP managed the event.

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