Top Story

e4m_logo.png

Home >> Media - Others >> Article

Four-day Hindu Metro Plus Lifestyle Show 2007 makes its Delhi debut

20-September-2007
Font Size   16
Four-day Hindu Metro Plus Lifestyle Show 2007 makes its Delhi debut

After its success in the South, the Hindu Metro Plus Lifestyle Show is making its debut in the North this year with Delhi. The four-day Hindu Metro Plus Lifestyle Show 2007 consumer fair commences from today at the Capital’s Pragati Maidan Hall 12 A. The show will be open from 10.30 am to 8.30 pm to the general public and entry will be free. The show is considered South India's largest consumer fair and is a retail-shopping extravaganza that offers a variety of product categories to customers in one place.

The show began in Chennai in 2004 and grew to cover three cities in 2005 and later expanded to seven cities in 2006. This year, the show will be held in nine cities –Chennai, Madurai, Hyderabad, Vijayawada, Bangalore, Coimbatore, Kochi, Vizag and Delhi.

Commenting on the reason behind such a show, a company spokesperson said, “We are into event management as well, which is an extended arm of the newspaper group. We initiated the Hindu Metro Plus Lifestyle Show in 2004 in Chennai and have added on eight more centres till date. This can be said to be an opportunity to interact with our readers in a better way. We have had this fair this year in Chennai, Madurai, Hyderabad and Vijayawada, and now it is Delhi. The event will follow soon in the other cities.”

The show will also have international presence with representatives from Pakistan who will showcase decorative pieces in Onyx and a variety of fabrics. There would also be a special Thai corner that would showcase Thai jewellery, textiles and handicrafts.

The show is spread across 4,800 square feet of air-conditioned space with 240 stalls that would put various products on display for sale. The products would range from consumer electronics, automobiles and accessories, kitchen accessories, furniture and furnishings, home appliances, bathroom fittings, arts and handicrafts, beauty and health care products, home needs and interiors, textile and jewellery, computer and IT products, and gift items.

The chief sponsor of the event is Samsung, while General Motors, Khadi and Village Industries Commission (KVIC), Fit Line, iRest, Ahsan perfumes, Prime Houseware, Kesar Gift Mart and Classic Polo are associate sponsors for the event. NDTV 24x7 is the channel partner and Radio City 91.1 FM will be the radio partner. The beverage partner and hospitality partner for the event are Bru and Taj Palace, respectively, while I Care Communication is managing the event.

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)