Top Story


Home >> Media - Others >> Article

Following its acquisition by P&G, Gillette’s Rs 35-crore media buying duties move to Madison Media

Font Size   16
Following its acquisition by P&G, Gillette’s Rs 35-crore media buying duties move to Madison Media

It has been almost a year since P&G acquired Gillette and changes in the media responsibilities are coming to the fore now. The media buying duties of Gillette, which are at present with MindShare, will be moved to Madison Media, effective February 2006. The change has been confirmed by Ashok Chhabra, Executive Director, P&G India. Gillette’s media spends in India are pegged in the region of Rs 35 crore.

Explaining the reasons for moving the media buying to Madison, Chhabra said, “In keeping with P&G’s global acquisition of Gillette and a subsequent ‘media agency’ realignment at the regional level, effective February 1, 2006, the Gillette India media buying account will move from MindShare to Madison Media, P&G India’s media buying agency.”

As is known, the P&G acquisition of Gillette was completed by January 2005. Some of the brands in the Gillette portfolio include Gillette Mach3 Turbo, Gillette Sensor Excel, Gillette M3Power, Oral-B, Braun and Duracell among others.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular